Home Diageo shares look ready to move higher as analysts turn bullish
Stock Market Analysis & News

Diageo shares look ready to move higher as analysts turn bullish

Alejandro Arrieche
Fact Checked
Fact Checked
Everything you read on our site is provided by expert writers who have many years of experience in the financial markets and have written for other top financial publications. Every piece of information here is fact-checked.
Please note that we are not authorised to provide any investment advice. The information on this page should be construed for information purposes only. We may earn commissions from the products mentioned on this site.
diageo brands

Diageo shares could be heading to new heights in the next few weeks. A month-long consolidation phase might end in a sudden uptick, with an increasing number of analysts  jumping on the bull wagon.

Only a few days ago, Credit Suisse laid out its bull case for the British spirits maker, upping its recommendation from ‘neutral’ to ‘outperform’, while raising the firm’s 12-month price target to 3,450p – up from a previous Diageo (DGE) share price forecast of 2,750p per share.

The Swiss bank highlighted that Diageo’s “higher exposure to the robust US market” could provide a boost for the business despite the latest slowdown seen in Europe amid a second wave of lockdowns, while pointing to Diageo shares as possibly trading at a discount compared to those of its rivals – i.e. Pernod Ricard – which presents an opportunity to investors.

Meanwhile, Deutsche Bank analysts have also upped their recommendation for Diageo shares, changing their rating to buy earlier today, while also boosting their 12-month target to 3,900p – up from a previous forecast of 2,850p.

Deutsche believes that the firm’s portfolio of spirits is much better positioned to profit in a post-pandemic scenario, compared to other product categories such as beer and soft drinks, while a recent “premiumization” trend seen in Europe could favour the brand’s high-end product line.

Shares of the British spirits producer have reacted positively to both of these price target hikes, with the price moving 2.3% higher this morning in mid-day stock trading activity in London at 2,945p per share.

However, the price has failed to hold its ground above the 3,000p level lately, although that situation could change as this bullish tone from analysts may draw the attention of institutional buyers over the next few weeks.

How have Diageo shares performed so far this year?


Despite the latest upticks seen by Diageo shares, the stock is still trading at an 8% loss since the year started, as a strong resurgence of the virus in Europe weighs on the firm’s short-term outlook.

However, November has been a particularly favourable month for Diageo, as positive news on the vaccine front lifted the stock almost 10% on 9 November – the day  Pfizer (PFE) announced the efficacy of its vaccine – while the rally continued on 16 November when American biotech firm Moderna (MRNA) also showed positive results in its vaccine trials.

Meanwhile, despite those upticks, the price action has failed to hold ground above the firm’s May highs of 2,980p per share, but it could soon break above those levels if the latest sideways consolidation ends positively.

What’s next for Diageo shares?


diageo shares 2
Diageo (LON: DGE) price chart – 1-hour candles view with volume, RSI, MACD, and Short-Term MAs – Source: TradingView

The hourly chart above shows how Diageo shares have been in consolidation mode since their 9 November push, with the price making a double floor at 2875p per share in the past few sessions.

This floor could serve as a launching pad for Diageo, especially if one considers that the upside resulting from these price target hikes currently represents a 32%, if Deutsche’s forecast is correct, and 17% if Credit Suisse’s projections play out as expected – based on today’s price.

Although there is no guarantee that such a move will happen imminently, analysts’ bullishness is often followed by institutional buying – that can quickly boost the price if the demand for the shares starts to pick up sharply.

diageo shares 3
Diageo (LON: DGE) price chart – 1-day candles view with volume, RSI, MACD, Fibonacci Retracement, and Short-Term MAs – Source: TradingView

A first target for Diageo, if such a move were to happen, would be the 3,300p level, because this price shows a confluence between a long-dated lower trend line from before the pandemic, along with the 78.6% Fibonacci retracement level – shown in the chart above.

Conservative traders may wait until the price breaks above the latest intraday high of 3,100p per share, while aggressive traders could enter a trade now, in the hope that the double floor seen in the hourly chart provides the boost that the stock needs to move decisively higher.

Question & Answers (0)

Have a question? Our panel of experts will answer your queries. Post your Question

Leave a Reply

Write a Review

Your email address will not be published. Required fields are marked *

Alejandro Arrieche

Alejandro Arrieche

Alejandro is a financial analyst with more than 7 years of experience in the industry. He writes technical content about economics, finance, investments, and real estate and have also assisted financial businesses in building their digital marketing strategy. His favorite topics are value investing and financial analysis. Other publications Alejandro has written for include The Modest Wallet, Capital.com, and LearnBonds.