Moneyfarm is an online investment platform that allows you to invest via robo advisor technology. This means that investments will be made on your behalf – based on the amount of risk that you feel comfortable taking. The platform is particularly popular with those that have no experience of choosing investments, as well as those seeking a passive form of income.
But, is Moneyfarm the right robo advisor platform for you?
In this Moneyfarm app review, that’s what we plan to find out. We cover the ins and outs of what this robo advisor platform offers, where your money will be invested, whether it has low fees, what account minimums you need to meet, and what historical returns the Moneyfarm app has yielded.
- 1 What is Moneyfarm?
- 2 Moneyfarm Account Types
- 3 Moneyfarm Available Investments
- 4 Moneyfarm Services
- 5 Moneyfarm Portfolio Management
- 6 Moneyfarm Portfolio Performance
- 7 Moneyfarm Fees
- 8 Moneyfarm Minimum Investment
- 9 Moneyfarm App User Experience
- 10 Moneyfarm Features, Education & Resources
- 11 Moneyfarm Contact and Customer Service
- 12 Is the Moneyfarm App Safe?
- 13 Moneyfarm vs eToro
- 14 Moneyfarm Pros & Cons
- 15 Moneyfarm Review: The Verdict
- 16 eToro – UK’s Best Investment App with No Management Fees
- 17 FAQs
What is Moneyfarm?
Moneyfarm is an online robo advisor investment platform and wealth manager service that was first launched in Italy in 2011. The overarching concept is that you can invest in the financial markets without needing to do any of the legwork. This is because all investment decisions will be made by the underlying technology – otherwise referred to as a ‘robo advisor’.
This means that you won’t be required to spend countless hours researching stocks, nor do you need to be kept abreast of key market developments. Instead, you simply need to meet a minimum investment threshold and allow the Moneyfarm robo advisor to do the rest. Once you are set with a Moneyfarm account, new investors will then be asked to complete a questionnaire. This will centre around your financial goals and ultimately – what kind of level of risk you feel comfortable taking.
In total, there are 7 different portfolios that you might be assigned. At the lower end, low-risk portfolios will chase modest returns to minimize risk as best as possible. At the other end of the spectrum, higher risk appetite portfolios will prioritize investor returns, taking higher risks along the way to achieve this goal.
Although we will cover fees in more detail later on, all Moneyfarm investors are required to meet an annual maintenance charge. Unless you are looking to inject more than £100,000, this will cost you 0.75% per year. In addition to this, there are also ETF fees that you need to pay – which will vary depending on the provider.
Moneyfarm Account Types
The Moneyfarm app offers several account types, which we have listed below.
General Investment Account
Most investors at Moneyfarm will open a general investment account. This is the account that you will need to open to take advantage of the robo advisior investment service.
Stocks & Shares ISA
If you’re looking to invest in the stock market through a Stocks & Shares ISA, this is something offered at Moneyfarm. You won’t be able to pick and choose your own shares though, as you will have a pre-made, diversified portfolio built for you. The main benefit of this account type is, of course, that the tax-free ISA allowance of the first 20,000 invested in 2020/21 will be shielded from HMRC. Moneyfarm doesn’t offer a cash ISA savings account.
Moneyfarm also offers a SIPP pension account that might be suitable if you are looking to save for your golden years. The Moneyfarm pension account is tax-efficient and much like the Stocks and Shares ISA – your portfolio will be built for you.
Moneyfarm Available Investments
In a similar nature to other UK robo advisor platforms – Moneyfarm specializes exclusively in exchange-traded funds (ETFs). This is because ETF trading allows you to diversify into hundreds of assets via a single trade – subsequently offering a risk-averse way to access the markets. For example, an ETF backing the Dow Jones 30 Index would effectively mean that you own all 30 shares that make up the index.
We think that’s it really important that you understand where your money is going when you join a robo advisor investment platform, which is why we have decided to break down the intricacies of Moneyfarm portfolios in more detail.
To ensure that the Moneyfarm app caters to all financial goals and investor profiles – it offers a risk rating system. In other words, it offers 7 portfolios – each of which have been assigned a risk rating.
Before we get to that, it is important to note that a risk profile will be suggested to you when you go through the initial set up process. As noted, this is via a series of questions to assess what type of investor you are and how much risk you feel comfortable taking.
Nevertheless, the Moneyfarm risk matrix runs from 1 (lowest risk) to 7 (higher risk). It goes without saying that the less risk you take, the less you should expect in annual returns (as visa-versa).
As noted above, all Moneyfarm investments are allocated to ETFs. With that said, there are heaps of different ETF instruments that could end up in your portfolio. The specific ETF will ultimately depend on your risk rating. Some ETFs might appear across several or even all Moneyfarm portfolios, albeit, with a different weighting.
Below we have listed some of the different ETF asset classes that you might come across when using the Moneyfarm app.
- Cash & short-term Gov. Bonds: These are super low-risk ETFs that invest in high-grade government bonds and currency
- Developed Markets Gov. Bonds: These are government bonds from developed economies such as the US and the UK
- Investment Grade Corporate Bonds: These are bonds issued by large-scale companies that you find on the stock exchange
- Inflation-Linked Bonds: These are low-risk bonds that are tied to the rate of inflation in the respective economy
- High-Yield & Emerging Markets Bonds: These are high-risk bonds issued in emerging nations like Brazil or South Africa
- Developed Markets Equity: These are ETFs that track blue-chip stocks in developed markets
- Emerging Markets Equity: These are ETFs that track blue-chip stocks in emerging economies
- Commodities and Real Estate: This type of ETF will allow you to gain exposure to commodities like gold and real estate
- Cash: This part of your portfolio will be held in cash reserves
As you might have guessed, the ETF asset classes listed above cover a variety of risk levels. For example, while low-risk portfolios at Moneyfarm will stick with developed market equities and government bonds, higher-risk portfolios will likely include emerging market bonds and shares, alongside commodities.
However, each portfolio will contain a variety of the above ETF asset classes, albeit, at different ‘weighting’ levels. Let’s take portfolio 2 and 6 as a prime example. While portfolio 2 has a whopping 38% in cash and short-term government bonds, portfolio 6 has just 2%. Similarly, while portfolio 6 has 57% in developed market equities, portfolio 2 has just 17%.
Ultimately, this is why robo advisor and wealth management platforms are really useful, insofar that your portfolio will be weighted to mirror your personal appetite for risk and volatility.
Moneyfarm focuses on passive investment portfolios via robo advisor technology. With that said, you can also elect to receive personalized, one-on-one financial advice through the provider. This will cost you a fee, albeit, Moneyfarm doesn’t actually publish what this is on its website. ,
By taking investment advice, you will get a completely bespoke portfolio built for you based on your personal circumstances. Moneyfarm will also help you consolidate your investments to ensure you are as tax-efficient as possible.
Moneyfarm Portfolio Management
Moneyfarm portfolios are 100% automated, meaning that you will never need to manage your investments manually. With that said, it is important to note that Moneyfarm does a lot more than just build your portfolio. On the contrary, the robo advisor will continuously rebalance and readjust your portfolio according to a predetermined investment strategy to ensure it stays on-par with your financial goals.
For example, if you have a low-risk portfolio and the markets are looking bearish, expect more exposure to cash and government bonds and less on equities.
Moneyfarm Portfolio Performance
One of the best things about Moneyfarm is that it is completely transparent on its historical returns. The specific returns should be broken down by the respective risk rating.
To give you an idea of how much you would have made by previously investing with Moneyfarm, check out some of the examples listed below.
Note: The figures below are all-time returns since Moneyfarm was launched. .
- Risk Rating 2: 16.59%
- Risk Rating 5: 34.86%
- Risk Rating 7: 50.12%
Moneyfarm has a tiered fee structure in place, meaning that the more you invest, the less you pay.
- On the first £10,000, you will pay a fee of 0.75% per year
- Anything between £10,000 and £50,000 will cost 0.60%
- Anything between £50,000 and £100,0000 will cost 0.50%
- Anything above £100,000 is charged at 0.35%
The clarify, the above percentage rates are multiplied against the amount you invest at Moneyfarm. For example, if you were to invest £9,000 into your chosen Moneyfarm portfolio, you would pay £67.50 annually (£9,000 x 0.75%).
However, it is important to note that two other fees will come into play when using the Moneyfarm app.
Firstly, you will need to cover the cost of the ETF itself. This will average 0.20% at Moneyfarm but can be more or less. In addition to this, there is also a market spread fee that you need to pay.
This is the difference between the buy and sell price of the ETF in question which is an indirect fee passed on from Moneyfarm to you. As such, the average cost for investing £10,000 or less at Moneyfarm is 1.04%.
Apart from the above, there are no fees to deposit or withdraw funds, nor will you be charged an account set up fee of any sort.
Moneyfarm Minimum Investment
When it comes to account minimums, Moneyfarm might be out of reach for those of you looking to start off small. This is because you will need to meet a lump sum investment of £5,000 or more. The only way around this is to invest at least £1,500 upfront, followed by a monthly direct debit of £100 or more.
As we discuss in more detail shortly, not only are there other options available to UK investors that come with a lower account minimum, but also at a much lower cost, too.
Moneyfarm App User Experience
All in all, the Moneyfarm app offers a seamless and most importantly – very user-friendly experience. The app ranks very high when it comes to ease of use, and it’s very well designed so you shouldn’t have any problems navigating it.
When you first load the app up you need to go through a simple set up process. Not only does this include providing your personal information, but this is where you’ll need to answer some questions about your investing goals. Everything is based on multiple-choice so that the robo advisor algorithm can determine what type of investor you are.
Moneyfarm Features, Education & Resources
Moneyfarm is a bit thin on the ground when it comes to additional resources. There is a personal finance blog available to users of the app, which includes market insights and general all-round guidance. However, content is published once in a blue moon, so this won’t be enough to facilitate your research needs.
Ensuring that complete newbies are provided for, our Moneyfarm review found that the app offers several eBooks. These aim to teach you the core principles of investing in a user-friendly manner. Other than a pension calculator and glossary of key financial terms, there isn’t much else offered in the way of enhanced resources.
Moneyfarm Contact and Customer Service
Moneyfarm offers a variety of ways to contact the support team. First and foremost, assistance is available Monday – Thursday: 9 am – 7 pm and Friday: 9 am – 6 pm. Any enquiries over the weekend will need to wait until Monday morning.
The easiest way to speak with Moneyfarm is to use the live chat facility. You can access this via the app at any time during the above opening hours.
There is also a freephone telephone number, which you’ll find at 0800 433 4574. Alternatively, emails can be sent to firstname.lastname@example.org. We also liker the fact that Moneyfarm has a social media presence on Twitter and Facebook.
Is the Moneyfarm App Safe?
The safety of your funds should always be the first thing that you assess before joining a new investment app provider. In the case of Moneyfarm, you should have no concerns at all.
Firstly, the firm is licensed by the Financial Conduct Authority (FCA), which is the UK’s financial watchdog. You are also covered by the Financial Services Compensation Scheme (FSCS).
This means that the first £85,000 that you have held at Moneyfarm would be covered by the government if the worst happened and the platform went bust. Crucially, Moneyfarm stores funds in segregated bank accounts. This ensures that it does not use your money for its own capital expenses.
Moneyfarm vs eToro
On the one hand, Moneyfarm does serve a purpose. That is to say, if you have little to no experience of how the financial markets work, Moneyfarm solves this issue by building and readjusting a portfolio for you. As such, everything is passive. However, our Moneyfarm review found that the platform does come with several shortcomings and thus – we believe that eToro is a much better alternative.
For example, although eToro is not a robo advisor platform per-say, it does offer a number of automated investment products. For example, its copy trading feature allows you to choose from over 700,000 verified traders. Once you find a trader that you like the look of (for example one that has been making consistent gains for at least two years), you can then copy their portfolio and all future trades like-for-like.
In terms of pricing, eToro offers you the passive investment stream that you require but in a much more low cost manner. This is because eToro does not charge any share dealing fees or trading commissions at all. Most importantly, there are no monthly or annual maintenance fees – meaning that you are saving the 1%-ish that you will need to pay to Moneyfarm.
In addition to this, Moneyfarm does not offer you any control over your portfolio. This is in stark contrast to eToro, as the platform allows you to choose from over 1,700+ shares and 150+ ETFs. In other words, while you can make use of its copy trading feature however you see fit, you also have the option of adding individual shares that you like the look of.
This isn’t something that you can do when using the Moneyfarm app. Furthermore – and perhaps most importantly, you only need $200 (about £160) to use eToro. This is significantly less than the £5,000 or £1,500 + £100 monthly direct debit required at Moneyfarm.
Moneyfarm Pros & Cons
Here’s an overview of the findings from our Moneyfarm review in terms of the pros and cons.
- Invest in the financial markets without needing to have any knowledge
- The investment process is 100% passive
- Automatically have your portfolio weighted
- 7 different risk-based portfolios to choose from
- Regulated by the FCA
- Funds protected by the FSCS
- Minimum lump sum investment of £5,000 is high
- Alternatively, deposits of less than £1,500 require a direct debit of £100 per month
- You are unable to choose individual stocks
- Limited to just ETFs
- No control over your portfolio
Moneyfarm Review: The Verdict
While Moneyfarm is a useful app for newbies – as well as those that seek a passive income, the platform comes with several key flaws. At the forefront of this is the huge minimum investment required.
This stands at a lump sum of at least £5,000 or £1,500 plus a monthly commitment of £100 via direct debit. It is also regrettable that you have no control over your portfolio and that you will only be exposed to ETFs. Regarding the former, this means that there is no option to buy shares that you like the look of.
This is why we would suggest considering an alternative like eToro. This FCA-regulated broker gives you the best of both worlds.
You can still benefit from automated investments via its copy trading and CopyPortfolio features. On the other hand, you will still be able to add your own shares – with the platform offering over 1,700+ stocks from 17 UK and international markets. Best of all, eToro only requires a minimum deposit of $200 and there are no commissions or ongoing charges at all.
eToro – UK’s Best Investment App with No Management Fees
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What is Moneyfarm's Assets Under Management?
It was reported in June 2020 that Moneyfarm has now surpassed the £1 billion in assets under management.
Is Moneyfarm protected by FSCS?
By investing your money at Moneyfarm, you are protected by the FSCS. This covers you up to the first £85,000 int he event of a platform collapse.
How does a Moneyfarm investment work?
Once you join the Moneyfarm platform, you will need to answer some questions about your financial goals. Based on your answers, Moneyfarm will suggest a risk rating (1-7). This risk rating will determine how your portfolio is built, and how it is rebalanced moving forward.
What is the Moneyfarm minimum deposit?
You have options in this respect. Firstly, Moneyfarm requires a minimum lump sum of £5,000. But, if you can't meet this you can deposit from £1,500, alongside a monthly direct debit of at least £100.
What payment methods does Moneyfarm support?
In order to deposit funds at Moneyfarm, you will need to transfer money from your UK bank account. For recurring payments, you can sign a direct debit agreement.
What are some alternatives to Moneyfarm?
We think eToro is the best alternative to Moneyfarm. Other popular robo advisor investment apps include Nutmeg, Moneybox and Wealthsimple.