eToro: Buy Shares with 0% Commission

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Best Investment Platforms

Nowadays, there are lots of investment platforms and trading apps available in the market with various offers and trading conditions. Each investment platform out there has its pros and cons, which certainly makes the process of choosing the right trading platform a bit more difficult.

At the same time, it also means that you can find the broker that is best for you in case you make in-depth research before signing up for a certain platform. To help you in this process, we reviewed the best investment platforms in the UK in 2021 and beyond.

Best Investment Platforms 2021

  • eToro – Overall best investment platform
  • Fineco – Top-rated broker with a wide range of assets
  • Plus500 – An easy-to-use investment platform with low spreads
  • Pepperstone – Cheapest investment platform with zero spreads
  • AvaTrade – An investment platform for professional traders
  • IG – Huge range of over 17,000 assets
  • Hargreaves Lansdown – Best investment platform for ISAs
  • Interactive Investor – Top-rated investment platform with 40,000 assets
  • AJ Bell – An innovative investment platform for long term investments
  • – Low-cost investment platform

Best Investment Platforms UK Reviewed

1. eToro – Overall Best Investment Platform

etoro brokerIf you are looking for an all-around investment platform, then eToro is certainly the best choice for you. This broker, which was founded in 2006 and has over 17 million users, boasts high-quality features, over 2400 assets, and a user-friendly web-based and mobile app trading platform. Further, eToro has a zero commission pricing structure, which means you do not have to pay fixed trading account fees. Instead, the only trading fee you need to pay is the buy and sell spread.

Best of all, eToro is the most famous social trading investment platform in the world so not only do you join a community of more than 17 million traders, but you can also use some of the best social trading tools available in the market. Among the huge list of features of eToro, you’ll get access to the CopyTrade tool and the CopyPortfolios – the first allows you to automatically copy the trades of another investor in the network. This is particularly useful for beginners and for those who cannot spend time analyzing the market. Instead, you simply choose another top-performing investor, and eToro’s software mimics the trades of the chosen investor for you.

eToro copy trade

Then, if you are more interested in making long-term investments, you can use another great tool called CopyPortfolios. With this tool, you can simply choose a balanced portfolio that has a particular focus on a certain sector, industry, region, or market.

Besides the above, eToro has gained huge popularity among traders as it offers the most fun-to-use investment platform. This platform is not like any other platform as its design is close to that of other social networks. This means you can easily start trading on the platform without having to spend time learning the functionality and capabilities of the platform.

eToro trading platform

At last, eToro is also heavily regulated by several authorities including the Financial Conduct Authority in the UK. The account creation is straightforward and users can test the platform on a paper trading account for an unlimited period of time.


  • Social trading platform
  • Huge range of over 2400 assets – forex, cryptos, commodities, stocks, ETFs, and more
  • Easy to use trading platform for web and mobile
  • Supports the copy trade tool
  • Allows investors to invest in built-in managed portfolios
  • Zero commission policy
  • Regulated by the UK FCA, CySEC in Cyprus and ASIC in Australia


  • No the best platform for expert traders
  • Charges overnight fees for CFDs and inactivity fee

Cryptoassets are highly volatile unregulated investment products. No EU investor protection.

 Assets Available Pricing Structure Price for Amazon Investment Tools
Over 2400 assets – stocks, FX currency pairs, commodities, indices, ETFs, and cryptocurrencies Only spreads No commission. Only spread CopyTrade, CopyPortfolios, unlimited demo account

2. FinecoBank – Top Rated Broker with a Wide Range of Assets

fineco reviewFinecoBank is an Italian online bank that also offers online trading services and is one of the richest investment platforms in terms of assets and trading tools. With this investment platform, you can invest in a huge variety of assets and investment solutions including individual savings account (ISA), fixed income assets, funds, etc. In addition, Fineco is not only a banking platform to invest your money, but it also offers an online trading platform where you’ll get access to UK and US shares, EU shares, Exchange Traded Funds, CFDs, futures, and options.

Crucially, Fineco has online trading services for all levels of traders. As such, users can use the bank’s web trading platform, mobile app, or a professional trading platform known as PowerDesk. Plus, the broker gives you access to real-time stock screeners and plenty of trading tools and features.

Fineco trading platform


  • Offers to trade daily options on global indices, forex, and commodities
  • Supports the PowerDesk and a web-based trading platform
  • Suited for beginners and professional traders
  • Also supports CFDs and other products like options and futures
  • Heavily regulated
  • Great mobile trading app


  • Charges a fixed trading fee for options

Your capital is at risk.

Assets Available Pricing Structure Price for Amazon Investment Tools
Shares, ETFs, currencies, CFDs, futures, options, indices, commodities, and bonds Depending on the asset – commission for buying outright. CFDs – no commission, only spreads £2.95 per trade PowerDesk trading platform, stock trading screeners

3. Plus500 – An Easy to Use Investment Platform with Low Spreads

Another investment platform that has gained popularity among traders and investors across the world is Plus500. This investment platform offers investors an easy-to-use trading experience that is available on any web browser or as a mobile app and is most suited for new investors and those who are looking for a user-friendly mobile trading app.

All in all, Plus500 offers over 2000 instruments across the following markets – forex market, stock market, indices, commodities, ETFs, cryptocurrencies, and options. Much like other CFD investment platforms, Plus500 charges the buy and sell spread and is considered one of the low spread brokers in the UK and globally.

Plus500 homepage

In terms of regulation and the safety of funds, Plus500 is regulated by the FCA and by other top-tier regulators. Further, it is a public listed company on the London Stock Exchanges and one of the most reputable brokers in the world.


  • Very user-friendly trading platform
  • One of the best mobile trading apps in the trading market
  • Offers a range of risk management tools including negative balance protection and guaranteed stop loss
  • 24/7 customer support
  • Low fees
  • Safe investment platform – Regulated by the FCA


  • Not the best platform for traders that use technical analysis

80.5% of retail investors lose money trading CFDs at this site.

Assets Available Pricing Structure Price for Amazon Investment Tools
Over 2000 assets – stocks, FX currency pairs, commodities, indices, ETFs, and cryptocurrencies Only spreads No commission. Only spread of 24.01 A great mobile app, negative balance protection, email and push notifications

4. Pepperstone – Cheapest Investment Platform with Zero Spreads

Pepperstone is an Australian CFD online trading platform that offers users the opportunity to trade with zero spreads on some of the best trading platforms in the market. This includes the MetaTrader4, MetaTrader5, and the professional cTrader platform, which is also one of the most popular platforms in the market.

Most important of all, Pepperstone is a no-dealing desk investment platform that operates through straight-through processing (STP) and electronic communication network (ECN) networks. This means that this online broker is able to offer zero spreads and charge low fixed trading fees by connecting users to top liquidity providers.


Overall, Pepperstone is one of the best investment platforms in the UK due to the great selection of trading platforms, trading tools, and the trading terms it provides. This includes a high leverage ratio, fast market execution, zero spreads, and more. To get started, the broker maintains a minimum deposit requirement of 200 GBP.


  • Excellent investment platform professional clients
  • Raw Spread account offers 0 pips on major forex pairs
  • ECN/STP market execution
  • Over 1000 financial instruments
  • Supports the MT4, MT5, and cTrader
  • Regulated by the FCA, ASIC, and DFSA


  • No options/futures
  • No social trading tools

Your capital is at risk when trading financial instruments at this provider

Assets Available Pricing Structure Price for Amazon Investment Tools
Over 1000 instruments – stocks, FX currency pairs, commodities, indices, ETFs, and cryptocurrencies Zero spreads and commissions/ only spreads  $7 round turn per lot CopyTrade, CopyPortfolios, unlimited demo account

5. – Low-Cost Investment Platform

Capital.comWhile eToro is the ideal platform for social trading, offers an excellent trading network for all levels of traders. This UK-based broker gives users access to over 4000 instruments including 3615 shares, 26 indices, 202 cryptocurrencies, 31 commodities, and 138 FX currency pairs. Crucially, all of these assets can be traded without any fixed trading commissions. Instead, charges very competitive spreads, which makes it a low-cost trading platform.

Moreover, is the best investment platform in terms of innovation and the tools it provides. It is the world’s first AI-powered trading platform with personalized trading insights, which means you always get trading suggestions based on artificial intelligence and machine learning technologies. Additionally, has more to offer – its trading platform has won several awards including the best online trading platform in 2020. awards

Notably, there are plenty of trading tools on’s platform and in our view, it is one of the best investment platforms in the UK. On this platform, you get access to a market sentiment tool, interactive charts, a huge range of technical analysis indicators, a news section, and daily price range data. platform

Finally, is regulated by the FCA and has gained recognition since its foundation as one of the safest investment platforms in the UK. To get started, you need to meet a first time minimum deposit requirement of just £20 or sign up and start using a demo account.


  • Over 4000 assets
  • Uses Artificial intelligence technology to help traders get trading ideas
  • A low minimum deposit requirement of $20
  • Low spreads
  • Top-notch trading platform
  • Offers spread betting
  • Supports MT4
  • Regulated by the FCA and CySEC


  • No social trading tools

Your capital is at risk.

Assets Available Pricing Structure Price for Amazon Investment Tools
Over 4000 assets – shares, forex pairs, commodities, indices, and cryptocurrencies Only spreads Spread of 21.81 AI trading platform, MetaTrade4, Investmate, Spread betting

Best UK Investment Platforms Comparison

Below, we compare investment platforms showing the key strengths of each platform and the most important factors you need to consider when you choose the best investment platform UK. With this investment platform comparison tool, you’ll be able to easily compare between the best investment platforms UK:

Investment Assets Pricing Structure Price for Investing in Amazon Yearly Platform Fee Investment Tools
eToro Over 2400 assets – stocks, ETFs, indices, commodities, cryptos, FX currency pairs. Spreads Zero commission – Only spreads, None CopyTrade, CopyPortfolios Over 4000 assets – shares, indices, commodities, cryptos, Forex, IPOs. Spreads Spread of 21.81 None World’s first-ever Artificial Intelligence trading platform, MetaTrader4
Fineco Shares, ETFs, currencies, CFDs, futures, options, indices, commodities, and bonds Spreads and fixed fees (depending on the type of asset – CFDs or outright) Outright – £2.95 per trade

CFDs – only spreads

PowerDesk, stock screeners.
Plus500 Over 2000 – stocks, forex, indices, commodities, cryptos, ETFs, and options Spreads 24.01 spread None A great mobile app, negative balance protection, email and push notifications
Pepperstone Over 1000 assets – forex, indices, commodities, ETFs, and equities. Zero spreads and commissions/only spreads  $7 round turn per lot None Fast execution, ECN online brokerage firm, social trading, MT4/MT4, and cTrader
AvaTrade Over 1250 assets – forex, stock, bonds, cryptos, ETFs, indices, commodities, FX options Spreads 0.13% spread None Automated trading tools, social trading tools, MT4/MT5
IG Over 17,000 markets – forex, indices, shares, commodities, cryptocurrencies, bonds, ETFs, interest rates, and options Spreads and commissions $0.02 per share None Trading alerts, algorithmic trading tools, spread bet
Hargreaves Lansdown Over 8000 shares, 3000 funds, spread betting, CFDs, ISAs, investment trusts, mutual funds Between £5.95 to £11.95 per trade £11.95 per trade 0.45% per annum on the first £250,000 of funds,

0.25% per annum  between £250,000 and £1m,

0.1% per annum above £1m

Ready-made portfolios, Spread betting, and CFDs
Interactive Investor 40,000 assets A fixed monthly platform fee that starts from £9.99 per month £7.99 for the investor plan. £4.99 for the super investor plan Depending on the plan. Quick start funds, mobile trading app
AJ Bell Self Invested Personal Pension (SIPP), ISAs, Lifetime ISAs, Junior ISAs, shares and funds, ETFs Starts from £1.50 with a maximum charge of £9.95 £9.95 None Managed portfolios and funds, IPOs, share dealing account

How We Select the Best Investment Platforms UK

Before you sign up for an online trading account at one of the best investment platforms on our list, there are essential factors you need to take into account.

Range of Investment Assets

The first thing you need to check when you compare investment platforms is the range of assets on each platform. This could be a major cause for choosing a certain platform and could define the way you’ll be trading in the future. Crucially, some of the best investment platforms in the UK offer a range of markets like stocks, ETFs, cryptocurrencies, bonds, and ISAs – so it’s best for you to explore the platform’s assets before you register to one of the stock brokers.

In this sense, some traders prefer to focus on 1-3 instruments while others like to explore the markets and constantly find new opportunities. As such, you need to decide how you want to trade the markets and based on that, choose the right investment platform for you.

For example, if you’d like to trade on an investment platform that gives you the opportunity to trade on a wide range of assets, then (over 4000 instruments) and eToro (over 2400) are the best investments platforms UK.


Generally, when you register for one of the online investment platforms, you need to pay fees for executing your trades as well as management fees. To ensure you’ll be able to focus on trading rather than on the costs you pay for your brokerage firm, it is crucial to find the cheapest investment platform.

With this in mind, you need to understand the difference in each type of investment platform. CFD platforms like eToro and Plus500, for example, do not charge any trading fees when you get in and out of positions. This obviously makes these platforms ideal for day trading activities and high-frequency Trading. On the other hand, traditional brokerage firms like Hargreaves Lansdown and Interactive Investor charge fixed trading fees as they allow you to purchase stocks and other assets directly from the exchange. As such, if you want to focus on long-term investments, these platforms can be most beneficial for you. 

Investment Resources & Tools

As we previously mentioned, each stockbroker offers different trading platforms, features, and investment options. As such, you need to ensure you choose a broker that offers features that suits your trading needs. For example, if you want to trade on a user-friendly social trading platform, then eToro is the broker of choice. This is because you can interact with other traders and use the CopyTrade tool or simply invest in one of their CopyPortfolios. Otherwise, if you want to trade options, then brokers like FinceoBank, IG, or AvaTrade are the best solutions.

Additionally, some brokers offer a high leverage ratio, an Artificial Intelligence trading platform (, zero spreads (Pepperstone), automated trading solutions and MT4 (AvaTrade), or an easy-to-use mobile trading app (Plus500).

Customer Service

At last, having good customer support service can be really helpful, especially when you are dealing with money. As such, you want to ensure that the investment platform you choose has 24/7 customer support and investment advisors. Also, you need to ensure that the responsiveness time is short and the broker offers several communication channels like email, phone number, and live chat.

How to Choose the Right Investment Platform For You

Now you have a list of 10 of the best investment platform in the UK, but you still have to pick one or maybe two investment platforms where you can trade financial instruments. With that in mind, below you can find some questions you need to ask before you make financial decisions.

What type of assets do you want to invest in?

First, you need to ask yourself what markets you want to focus on and if the broker is focused on one particular market. In that matter, many traders often choose a DIY investment platform based on a certain asset they wish to trade. For example, if you are looking to trade on a cost-effective crypto exchange, then might be the best choice for you as it offers 202 digital assets. Otherwise, if you are looking for built-in managed portfolios, then eToro offers the best solution with 60 CopyPortfolios.

eToro copy portfolios

How much are you planning to invest?

Another factor you need to check is the account types available and the minimum deposit requirement. For example, some brokers provide a premium account for investors that make a deposit of $5000 or more. You will, therefore, get tighter spreads, a personal investment advisor, and additional services.

Otherwise, if you want to start with a small initial amount of money, you can sign up for the cheapest investment platform that requires a minimum deposit of around £100-£300. Such brokers include eToro,, IG, AvaTrade, and Fineco.

How often are you going to invest?

In general, trading is an individual game so you’ll have to find out how often you plan to trade the markets. This should be a major factor in choosing which broker you are going to use. For example, if you are an active trader, you might want to consider opening an account with a CFD platform like Pepperstone, eToro, or On the other hand, if you’d like to focus on the long-term types of investments, then you might want to take into consideration traditional investment platforms like Hargreaves Lansdown or Interactive Investor that typically charge high trading and management fees, but also offer a larger selection of assets.

Do you need help creating an investment portfolio?

If you do not have investment experience and you simply want to invest in a managed investment portfolio, some brokers offer this service. As such, if you are planning to invest in a built-in managed portfolio, ISA, or pension fund – then you might want to check what are the best brokers that offer you this type of investment solution. From our list, Hargreaves Lansdown, Interactive Investor, and AJ Bell are the best investment platforms UK for that purpose.

However, while on these investment platforms you’ll most likely be able to get a solid annual return, eToro has another solution if you are looking to invest in managed portfolios. Unlike normal funds that are made of fixed income assets and stocks, eToro’s copy portfolios are essentially funds that bundle several assets, such as stocks, cryptocurrencies, ETFs, and commodities based on a certain investment strategy, sector, region, etc. Therefore, with eToro, you’ll be able to make some of the best investments in the UK by directly investing in the following portfolio: renewable energy, crypto portfolio, ChinaCar, Drone Tech, Pet portfolio, Cannabis care, and many more.

What kind of investment tools will you need?

At last, it is crucial that you explore the investment tools available on each platform before you sign up. If you are an active trader, then it’s best to find a high leverage investment platform like Pepperstone, AvaTrade, or other platforms that provide tools for day traders. On the other hand, if you are planning to invest your money for the long term, then you need to look for a platform that does not charge overnight fees and offers a range of long-term investment solutions.


To sum up, choosing the best investment platform for your needs is an important decision that may have a long-term impact on your investment success. Very often, investors sign up to more than one investment platform to explore the key features of each platform and eventually, if necessary, transferring all the funds to the best investment platform of all.

Based on our analysis, eToro is the best investment platform UK. This FCA-regulated broker offers a huge range of assets, commission-free trading, and some of the best trading tools and features out there in the market.

eToro stock broker

67% of retail investor accounts lose money when trading CFDs with this provider.


What is an investment platform?

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Tom is an experienced financial analyst and a former grains derivatives day trader specializing in futures, commodities, forex, and cryptocurrency. He has over 10 years of experience in the Finance industry spanning across a day trader position at Futures First, and a web content editor and writer at FXEmpire. Tom is an expert in the areas of day trading and technical analysis as it applies to futures, cryptocurrencies, forex, and stocks. Tom’s primary interests include economics, trading, social-economic systems, technology, and politics. He has a B.A. in Economics and Management, a Journalism Feature Writing certificate from the London School of Journalism. Tom has written for various websites, such as FX Empire, The Motley Fool, InsideBitcoins, Yahoo Finance, and Learnbonds.

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