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How to Buy Safestyle Shares UK – With 0% Commission

With the home improvement market getting bubbly in recent times, the outlook for Safestyle shares appears to be positive. We explore the company’s business model and financials. In this guide, we walk you through the ins and outs of How to Buy Safestyle Shares UK with 0% commission.

How to Buy Safestyle Shares UK – Step by Step Guide 2021

If you’re looking to buy Safestyle shares in the UK, your best bet is to open an account with a trusted broker. We recommend using regulated broker eToro due to their low fees and user-friendly platform. Furthermore, you can buy shares as low as $50. This section gives you a quickfire walkthrough on how to buy Safestyle shares right now:

  • Step 1: Open an account with eToro – Visit eToro’s official website and click ‘Join Now.’ After this, sign up by entering your valid email address, choose a username and fix a password.
  • Step 2: Upload ID – Verify your eToro account by uploading proof of ID (a copy of your driver’s license or passport) and proof of address (a copy of your recent bank statement or utility bill).
  • Step 3: Deposit – Fund your account through credit/debit card, bank transfer, or e-wallet with at least $50.
  • Step 4: Buy Safestyle Shares UK – Type the ticker symbol into the search bar and click the ‘Trade’ button. Input the amount you’d like to invest and click ‘Open Trade’.

Step 1: Choose a Stock Broker

To buy Safestyle Shares UK, you will need to invest with a regulated stock broker. You may have come across several, but you need to consider a few things before picking one. One key consideration will be the broker’s fee structure. Another factor to consider is the overall trading experience. With that in mind, this section focuses on a handful of the best brokers to buy shares in the UK right now. 

1. eToro – Overall Best Broker to Buy Safestyle Shares in the UK

eToroeToro is a secured broker that allows you to trade safely. Since it launched in 2007, eToro has grown tremendously and has more than 20 million users worldwide.

eToro is regulated by regulatory bodies such as the UK’s Financial Conduct Authority, CySEC, and ASIC. UK-based traders are therefore covered by the FCA should the broker become insolvent. The Financial Services Compensation Scheme compensates up to £85,000. This multi-asset platform is popular with first-time buyers, because of the ease of opening an account, depositing funds, and buying shares and cryptocurrencies.

etoro homepage

eToro charges 0% commission when you place a trade on the platform, making it one of the best CFD brokers that allow you to trade cost-effectively. eToro’s attractive fee structure is hard to beat. It doesn’t charge any deposit fees or monthly account fees. Thanks to eToro’s fractional shares offering, users don’t have to purchase whole shares and can purchase ‘fractions’ of shares instead, thereby gaining partial exposure to a particular asset.

Another advantage of using eToro is that it is a social trading platform. It has distinct features such as the CopyTrader tool, which allows you to copy the trades of other professional traders on the platform automatically and with no hidden fees. Through this feature, new traders can take baby steps while still making good returns on their investments.

If you want to diversify your investment portfolio, eToro should be your choice. Through its in-house managed CopyPortfolio feature, users’ funds are spread across several sectors and regions. This is useful if you want to spread your risks. Lastly, eToro has a fantastic web-based platform and a mobile trading platform, ensuring that users can access their accounts wherever they are. The eToro app is secured and offers users a two-step login for maximum security and all of the web platform’s features. We recommend eToro when trading Safestyle Shares UK and for your general trading needs.


  • Zero commissions when buying shares
  • No stamp duty tax on UK shares
  • No deposit or monthly account fees
  • Large repository of financial services
  • Useful CopyPortfolio and CopyTrader features
  • Heavily regulated by the FCA, CySEC, and ASIC


  • Small withdrawal and inactivity fees
  • Dollar-denominated only

67% of retail investor accounts lose money when trading CFDs with this provider. 

2. Fineco Bank – Buy Safestyle Shares UK with Leverage

fineco-bank-logoAnother alternative broker we highly recommend you should check out is Fineco bank. Like eToro, Fineco Bank is a regulated broker. Traditionally, the Italian bank is heavily regulated by the banking regulatory authority CONSOB in Italy and the UK’s FCA. This means you can trade confidently and securely on this platform.

Fineco is the total package. The CFD broker holds a banking license, is part of the STOXX Europe 600 index, and is publicly traded on the Italian stock exchange.

In terms of fees, Fineco Bank offers competitive rates. For UK traders, Fineco Bank has a fixed commission of £2.95 per trade when you buy or sell stocks of UK-based companies. This rate goes as high as  £3.95 when you invest in US-listed stocks. However, Fineco does not charge withdrawal or inactivity fees, but its overnight financing rates and forex fees are quite high.

Fineco Bank offers trading in over 10,000 stocks, 1,000 ETFs, and more than 5,500 bonds. The platform’s mobile trading platform is well-designed and user-friendly and is available for both Android and iOS, enabling users to trade while on the move.

One major quirk with using Fineco Bank is payments. Funding your account with this broker is limited to bank transfer. You can’t fund your accounts with popular options like credit or debit cards. Electronic wallets are also not supported.


  • Low trading fees
  • Great mobile trading platform
  • No inactivity fee
  • Large asset class to choose from


  • Available in UK & Italy only
  • Limited stocks for CFD Trading
  • Bank deposits only

65.11% of retail investor accounts lose money due to CFD trading with FinecoBank.


Step 2: Research Safestyle Shares

After a challenging 2020, PVCu double-glazed windows provider Safestyle is set for a remarkable turnaround as normal business operations kick-start once again following the progress in vaccine dissemination. Its dominance of the UK’s windows replacement and doors is unparalleled, with Safestyle controlling 10% of the total market share. Despite this, researching the company’s performance and tactical operations is vital to making an informed decision. Given the important role research plays in making investment decisions, this section gives a full breakdown of Safestyle and a glimpse into its financials and share price performance in the last fiscal year.

What is Safestyle?


Safestyle logo

Safestyle was founded on December 22, 1992, with £2000 as the seed capital. The Bradford-based retailer is a leading manufacturer of PVCu windows and doors for the UK homeowner replacement market. The company specializes in manufacturing French doors, patio sliding doors, bi-folding doors, and conservatories in the UK region.

Safestyle has quickly established itself as a manufacturing giant in the UK homeowner window and door replacement market by installations with a 10% market share. In 2005, the company announced that it had completed the installation of £100 million worth of replacement windows and doors. In 2013, Safestyle UK was able to churn out over 250,000 window frames and completed over 55,000 installations for its 1 million customers in the UK market.

Safestyle homepage 1

Despite growing competition in the replacement market, Safestyle has continued to grow and has more than 40 functioning branches spread across the United Kingdom. So far, Safestyle has completed the installations of over 1 million windows and doors for customers. Like many growing concerns, Safestyle runs separate divisions to meet up market demand. The company set up its Window style division in 1996 to manufacture the double glazed PVCu windows and doors. The operation, set up in Barnsley, South Yorkshire, employs over 600 specialist production staff. It runs 24 hours a day, six days a week, and produces more than 5,500 frames and 13,500 double glazed sealed units per week.

Safestyle is also an award-winning retailer snapping up individual accolades in the G05 Award for Best Promotional Campaign of the Year and repeating its success in the next G-series Award for Best Customer Care. It also won the G07 Installer of the Year Award and the G07 Health and Safety Initiative Award for the same year. Safestyle has also received UK government-backed endorsement in the TrustMark scheme, which enables member companies to make improvements and repairs inside and outside homes while adhering to the highest standards of workmanship and customer care.

Safestyle homepage 2

Given the nature of its business model, Safestyle has been hard hit by the global pandemic that led to the subsequent halt of business operations. With several backlogs of customer orders and installation cancellations, the company has had to navigate treacherous lockdown restrictions. This has seen its pre-tax losses for the year ended December 2020 surge more than 50% to £6.2 million compared to 2019 losses of just £3.8 million. Revenue was also affected, dipping 10% to £113.2 million against £126.2 million for the previous year.

However, Safestyle has shown resilience despite suffering major losses. With the UK government’s Coronavirus Job Retention fund of £1.8 million, its Q1 losses for 2020 were partly reduced. This has the positive impact of strengthening the company’s order book by 83% from its 2019 operations. 2021 brought a new breath of air for the doors and windows firm, with CEO Mike Gallacher noting in a May annual general meeting (AGM) that the company’s revenue for the opening four months of the year was up 10.4% like the pre-pandemic period. He also noted that the company’s revenue surged 50.9% than the Covid-impacted 2020 fiscal year. This turn in fortune is largely attributed to the company resuming sales and canvassing activities as lockdown restrictions subsided.

Safestyle Share Price

Safestyle is a popular player in the UK windows and doors replacement market, and this has played a huge role in its share price recovery. Given the huge challenges various businesses had to overcome, Safestyle is one of a group of well-balanced companies you can invest in, given their continued growth.

Safestyle price chart August 19

Source: TradingView

The company’s share price has also improved with the ease of lockdown restrictions in the last eight months. It has surged 66% year-to-date (YTD), with its share price mainly following a bullish trend line. This is obvious when SFE stock surged more than 50% from its December 2020 valuation of £39.70 to £66.80 in early May. Although this is far from its record value of £317.00, Safestyle is gradually returning to its record highs following the resumption of business operations globally. At press time, Safestyle’s SFE stock trades at £53.6, down 2.73% in the last 24 hours.

Safestyle Shares Dividends

Safestyle last paid dividends to investors in 2018. The company paid out a total dividend amount of £11.25 per share to investors. The windows and doors retailer has had a good start to 2021. Safestyle expects this year’s financial performance to significantly grow beyond market expectations. We expect the company to resume dividend payments soon.

Safestyle ESG Breakdown

Environmental, social, and governance (ESG) factors now drive many investment decisions. As the world battles with global warming and tries to foster equality, several investors are looking for companies with great ESG ratings to invest their capital in. The way to determine this is to look at the company’s asset score to know if they are morally and environmentally responsible in carrying out their operations.

Checking Safestyle’s ESG rating on popular analytics website CSR Hub, we were able to gather the following data:

  • Environment – 63/100
  • Social – 51/100
  • Governance – 49/100

Safestyle scores high in its environmental rating with a 63% rating. It does not also perform badly on the other two as it has an average rating making it a safe investment.

Are Safestyle Shares A Good Buy?

So, should you add Safestyle shares to your investment portfolio? Safestyle’s unique position as a top manufacturer in the UK windows and doors replacement market makes it a good investment. Also, the company’s strong order book shows that it is slowly regaining some of the losses from the previous year. With pent-up demand for its installation services, Safestyle has a lot to offer investors in the long term. This is as global business operations return to normalcy.

Safestyle financial data

Source: London Stock Exchange

Looking at its share price, Safestyle has not done badly in a period peppered with major closures. Despite the downward spiral that characterized much of last year, SFE stock has retained a positive outlook and traded above the £30 mark. This shows that Safestyle would likely make a return to its record highs in the near term. Meanwhile, the decision to buy Safestyle shares lies with you, and you should conduct independent research before placing a stake in the company.

Step 3: Open an Account & Buy Shares

If you want to buy Safestyle shares in the UK, then you will need to create an account with one of the top brokers in the market. We’ve found that eToro offers the best share dealing platform for buying stocks of companies listed on UK exchanges. Furthermore, eToro supports fractional share trading. This means you can buy Safestyle shares with a minimum investment of just $50

Follow these steps below to invest in Safestyle shares – without paying any commissions.

Step 1: Create an eToro Account

To get started, simply head to the eToro homepage and click ‘Join Now’ in the top right-hand corner. On the signup page, simply enter your email address and choose a username and password.

etoro open account

67% of retail investor accounts lose money when trading CFDs with this provider.  

Step 2: Verify your Identify

Before new users are allowed to trade on eToro, they need to verify their identities. This is straightforward and can be completed online in a few minutes. Simply click on the ‘Complete Profile’ button on your account dashboard and upload a proof of ID (driver’s license or a copy of your official passport) and proof of address (a copy of a recent bank statement or utility bill).

67% of retail investor accounts lose money when trading CFDs with this provider.  

Step 3: Make a Deposit

When funding your eToro account for the first time, you’ll only have to make an initial deposit of $50 minimum. When it comes to payment methods eToro supports a range of options from credit cards and debit cards to e-wallets and bank transfers. 

Step 4: Buy Shares

Now that the deposit is made, you can buy any company shares that you want. To get started, type the ticker symbol into the search bar on the dashboard and click ‘Trade’ on the result that you want.

You will be redirected to an order box to enter the amount you would like to invest. You can also utilize leverage to increase your returns on investment. However, remember to put in the necessary take profit (TP) and stop-loss (SL) to reduce your exposure. Once you are done, click on ‘Open Trade’ to get started.

Safestyle Shares Buy or Sell?

So, is Safestyle a buy or sell opportunity? Well, it depends on you and your investment strategy. If you are more of a long-term investor, Safestyle will likely be a justifiable investment in the future. However, if you want to make immediate investment returns, you may have to trade (sell) it. Safestyle’s continued growth is a key indicator of where the company may be in the future. Given its majority stake in the homeowner replacement market and plans for a financial turnaround, the company’s revenue is expected to double this year as lockdown restrictions ease across the UK.
Given this, we could see its share price picking up once more.

eToro – Buy Safestyle Shares with 0% Commission

Safestyle has been in the replacement market for a long period spanning over 25 years. With its high quality, energy-efficient, and secure windows and doors coupled with its world-class customer service, the firm is expected to grow much larger in the coming months. This would likely positively impact its share price once the stock market outlook improves.
If you are looking for a broker to buy UK shares through, we recommend using the eToro platform. Although you cannot purchase Safestyle shares with this broker, you get exposure to over 3,000 global shares, including US stocks. You can also get started today with as little as $50 and no hidden fees.


67% of retail investor accounts lose money when trading CFDs with this provider.  


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About Jimmy Aki PRO INVESTOR

Based in the UK, Jimmy is an economic researcher with outstanding hands-on and heads-on experience in Macroeconomic finance analysis, forecasting and planning. He has honed his skills having worked cross-continental as a finance analyst, which gives him inter-cultural experience. He currently has a strong passion for regulation and macroeconomic trends as it allows him peek under the global bonnet to see how the world works.

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