eToro: Buy Shares with 0% Commission

Your capital is at risk

Best Robo Advisors UK

Robo advisors are the latest craze in the online investment space. Put simply, the phenomenon – which is backed by artificial intelligence, allows you to invest in a somewhat passive manner. This guide to the Best Robo Advisors UK will tell you everything you need to know.

On top of discussing the best robo advisors available to UK investors, we’ll also explain how the process works and what you need to do to get started today.

Key takeaways on robo advisors

  • Robo advisors allow you to invest money in stocks, ETFs, mutual funds and bonds in a passive way.
  • You can choose different investment plans based on your risk appetite
  • There are both micro investing robo advisors for investing small amounts in fractional shares, as well as robo advisors that you can invest thousands of pounds in
  • eToro is the UK’s best robo advisor and has no management fees

The Best Robo Advisor in UK 2021

Here’s the list of best robo advisor UK platforms that we think rule the roost in this particular investment space.

  1. eToro – Best Robo Advisor UK Overall with No Management Fees
  2. Nutmeg – Renowned UK Robo Advisor with Great Track Record
  3. MoneyFarm – Offers 7 Different Portfolios and Great for Diversification
  4. Wealthify – UK Robo Advisor With No Minimum Investment
  5. Moneybox – Mobile Robo Advisor App for iOS and Android Devices
  6. Scalable Capital – Best Robo Advisor UK for Those Looking to Invest £10,000+
  7. eVestor – Low Fee UK Robo Advisor With £1 Minimum Investment
  8. Wealthsimple – Popular Robo Advisor Platform With Automated Dividend Reinvesting
  9. Vanguard Digital Advisor – Ultra-low Cost Robo Advisor
  10. Morgan Stanley – Best Robo Advisor Platform for Emerging Investment Themes

Best UK Robo Advisors Reviewed

Finding the best robo advisor UK for your financial goals is not an easy task. This is because you need to look at two key metrics. Firstly, you need to look at the robo-advice trading platform itself. For example, how much does the provider charge to buy and sell assets, and what instruments can you invest in?

Secondly – and perhaps most importantly, you then need to spend some time exploring the robo advisor technology itself. After all, the robo advisor will be investing on your behalf, so you need to feel confident that it isn’t going to blow your entire account balance in a single week of trading.

To save you countless hours of research, below we review the best UK robo advisors currently in the market.

1. eToro – Best Robo Advisor UK Overall with No Management Fees

eToro isn’t your typical robo advisor as it’s primarily an online stock broker, but it still offers robo-advice services through the brokerage account. This is in the form of its professionally managed CopyPortfolios. There are designed to help investors minimise risk, promote growth opportunities and create diversified portfolios. Unlike most robo-advisors, eToro doesn’t charge any portfolio management fees whatsoever!

The CopyPortfolios are a more advanced form of eToro’s popular Copy Trader tool, which essentially allows users to copy the portfolios of any of the over 12 million investors and traders on the eToro platform.

eToro’s CopyPortfolio’s are professionally managed investment portfolios that use AI and machine learning technology. There are two types of Portfolios you can invest in: Top Trader Portfolios and Market Portfolios.

Top Trader Portfolios comprise the best performing and most sustainable traders on eToro, while Market Portfolios bundle together CFD stocks, ETFs, or commodities under one chosen market investment strategy. There are different thematic portfolio options, such as tech investing and green investing.

You need to invest at least $5,000 in a CopyPortfolio, but they’re the perfect blend of expert human management and AI and provide access to many of the best shares and other financial instruments. Plus, the fact that there are no management fees is a huge plus and makes it a cost-effective platform.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

None None £5,000


  • No management fees
  • Professional human advisor management fused with machine learning
  • Top Trader Portfolios and Market Portfolios
  • Different investing themes
  • Globally renowned investment platform
  • Excellent mobile app
  • FCA and FSCS protections


  • $5,000 minimum investment

Your capital is at risk.

2. Nutmeg – Renowned UK Robo Advisor

nutmeg reviewThe Nutmeg robo advisor is perhaps the best-known robo advisor platform in the UK investment space. The provider specializes inclusively in exchange-traded funds (ETF), meaning that you won’t have individual shares added to your portfolio. For those unaware, ETFs are managed by large-scale financial institutions and they typically track a specific asset, market, or economy.

A simple example would be an ETF that tracks the FTSE 100 – meaning that your portfolio will contain all 100 shares that make up the index. Nevertheless, there are two main plans that you can choose from – ‘Fully Managed’ or ‘Fixed Allocation’. Both plans will initially require you to answer some a brief questionnaire about your investment goals and risk appetite. This is standard practice in the UK robo advisor space, as the algorithmic methodology needs to get a feel for what type of investor you are. Starting with the fully managed account, this will cost you 0.75% per year in maintenance fees.

If, however, you invest over £100,000 – this drops to 0.35%. The main attraction of this investment account type is that you will have the backing of the Nutmeg in-house investment team. That is to say, they will keep an eye on your portfolio and make suitable changes as and when they feel the time is right. In the case of the fixed allocation portfolio, this relies exclusively on the robo-advice technology – meaning that there is no human intervention.

In turn, this means that the costs are much lower. For balances under £100,000 this amounts to 0.45% annually, and 0.25% for anything above. In terms of performance, this depends on the account type and your risk tolerance profile. But, to give you an idea – Nutmeg notes that on its fully managed account, a risk rating of 5/10 has returned 43.7% over the past 7 years. The lower-cost fixed allocation plan – with a risk rating of 3/5, returned 13.3% over the past 5 years.

As such, When it comes to account minimums, you will need to start off with a deposit of at least £500. However, if the deposit is less than £5,000 – then you will need to commit to a £100 monthly direct debit. As such, this UK robo advisor is best suited for those of you that are looking to engage in a serious, long-term investment plan. Outside of robo advisor services, Nutmeg also offers Lifetime, Junior, and Stocks and Shares ISAs. Finally, Nutmeg is licensed by the FCA and partnered with the FSCS.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

0.75% 0.19% £500


  • Great track-record over the past 5-7 years
  • Great reputation in the UK
  • Heavily regulated
  • Fees start from 0.75% for balances of sub-£100,000
  • Perfect for beginners
  • Withdraw your money at any time


  • Minimum investment of £500
  • For investments of less than £5,000 you need to commit to a monthly direct debit of £100
  • Only invests in ETFs

Your capital is at risk

3. MoneyFarm – Offers 7 Different Portfolios and Great for Diversification

moneyfarm reviewLaunched in 2011, MoneyFarm is a popular UK robo advisor platform that also offers ISAs. The platform is regulated by the FCA and is now home to over £1 billion worth of assets under management. Much like in the case of Nutmeg, MoneyFarm only gives you exposure to ETFs.

With that said, it has 7 different portfolios on offers – all of which are highly diversified. Each managed portfolio comes with a different risk rating – running from 1 (lowest risk) to 7 (highest risk). Naturally, this will influence the types of ETFs that are added to your portfolio. For example, when investing in portfolio 2, 38% of your basket will consist of cash and short-term government bonds.

17% sits in developed market equities and 12% in investment-grade corporate bonds. The portfolio in question has returned 16.59% – net of fees, since 2016. At the other end of the spectrum, portfolio 7 will give you exposure to much riskier markets. For example, 65.8% of the basket is held in developed market equities. With that said, much of the focus here is on UK and US stocks, so it’s not an overly reckless portfolio.

You’ll also have 11% in developed market government bonds and 8% in high-yield and emerging market bonds. This portfolio option at MoneyFarm has returned a huge 50.12% – net of fees, since 2016. When it comes to fees, this UK robo advisor offers a tiered system. For anything below the £10,000 mark, you’ll pay 0.75% annually. Although this matches Nutmeg’s entry-level advisory fee, you can get this down to 0.60% or 0.50% when investing more than £10,000 or £50,000, respectively.

The lowest rate on offer – which again mirrors Nutmeg, is 0.35%. For this, you’ll need to have £100,000 invested in the platform. In terms of account minimums, this stands at £5,000. Or, you can elect to set up a monthly direct debit and a smaller lump sum investment of £1,500.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

0.75% 0.20% £1,500


  • 7 different portfolios to choose from
  • Access markets based on your tolerance to risk
  • All portfolios are heavily diversified
  • ETF investments consist of shares, bonds, cash, and government securities,
  • Ideal of beginners
  • Simple pricing structure
  • No individual dealing fees


  • Minimum lump sum investment of £5,000
  • Alternatively, a minimum of £1,500 plus monthly direct debit

Your capital is at risk

4. Wealthify – UK Robo Advisor With No Minimum Investment

Wealthify reviewIt must be said that both the Nutmeg robo advisor and MoneyFarm robo advisor have minimum deposit policies in place that for some people – might be on the high side. As such, if you are interested in finding a UK robo advisor, but you want to start off with smaller amounts, it might be worth considering Wealthify. This is because the platform does not have any account minimums in place.

Not only is this great for first testing the waters out with an inconsequential amount of capital, but it also ensures that you can diversify into investments, and thus – reduce your exposure to risk. In total, Wealthify offers 5 robo advisor portfolios – each of which carries a different level of risk. If you want to take the least risk possible, the ‘Cautious’ portfolio – the overarching aim to outpace the rate of inflation.

If this isn’t quite enough in terms of annual gains, the ‘Adventurous’ plan has the sole aim of maximizing returns. All portfolios – irrespective of the risk level, focus on funds as opposed to individual equities. This ensures that you have access to a broad portfolio of assets and marketplaces. When it comes to the past performance, all five portfolios have returned a profit in each of the prior four years, which goes back to when Wealthify was launched.

Interestingly, the adventurous plan- which is supposed to return the highest gains, hasn’t always performed the best. For example, the financial year spanning July 2019-20, it returned just 0.48%. This is far below what you should expect from a robo advisor platform – especially when opting to take the highest risk. In comparison, the cautious plan returns 2.54% during the same period. Again, these returns are relatively modest – so this is something you need to consider by joining Wealthify.

Although this UK robot advisor platform allows you to get started with no account minimums, we should note that fees are on the high-side. For example, you will pay 0.60% per year regardless of how much you invest. However, there are also investment costs to take into account – which Wealthify notes come out at an average of 0.22%. In terms of safety, your Wealthify funds are protected by the FSCS up to the first £85,000 and the platform is regulated and authorized by the FCA.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

0.60% 0.16% £1


  • No minimum deposit in place
  • Perfect if this is your first time with a UK robo advisor
  • 5 different portfolios on offer
  • Invest based on your risk profile
  • No prior experience needed
  • Heavily regulated
  • ISAs also offered


  • Annual fee of 0.60% plus an average of 0.22% in investment costs
  • Returns over the past 4 years have been modest – much lower than the wider markets

Your capital is at risk

5. Moneybox – Mobile Robo Advisor App for iOS and Android Devices

moneybox review

Moneybox is a UK-based robo advisor platform that offers a fully-fledged investment app. As such, this option is great for those of you that like to keep tabs on your investments while on the move. Opening an account with this provider takes just minutes, and the minimum investment stands at just £1.

Once again, this is ideal if you are interested in UK robo advisors but want to start off with small stakes. Moneybox offers three different portfolio plans – Cautious, Balanced, and Adventurous. As the names imply, each managed portfolio is based on risk. With that said, all Moneybox portfolios invest in track funds. This includes the likes of the Fidelity Index World Fund and iShares Global Property Equity.

The specific weighting of each fund will depend on your chosen plan. For example, the cautious plan will have 40% weighted to a Legal & General Cash Trust, while the other two don’t touch cash investments at all. What we also like about Moneybox is that it offers several savings accounts as well as ISAs.

The mobile app even allows you to round up your debit card purchases to the nearest pound (or more) – with the balance being invested into your chosen portfolio. For example, if you purchase a coffee for £2.10 – the app will take £3 from your account and invest the £0.90 difference.

When it comes to pricing, there are three fees that you need to take into account. Firstly, there is a monthly token payment of £1, albeit, this is waved for the first three months. You then have the annual platform fee of 0.45%, which is charged monthly. Finally, MoneyBox charges an annual fund cost of between 0.12% and 0.30% – depending on the assets you hold in your portfolio. With that in mind, you could pay anywhere from 0.57% and 0.75% per year at Moneybox, plus £12.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

£1 per month + 0.45% 0.12%-0.30% £1


  • Minimum investment of just £1
  • Fully-fledged mobile app on iOS and Android
  • Simple and user-friendly interface – no prior investment knowledge needed
  • Takes just minutes to get set up
  • Option to round up purchases to the nearest pound – with the balance being invested
  • Range of ISA and savings accounts on offer
  • FSCS and FCA protections
  • 450,000+ account holders to date


  • The annual management fee can be as high as 0.75% plus £12
  • Only 3 portfolios to choose from

Your capital is at risk

6. Scalable Capital – Best Robo Advisor UK for Those Looking to Invest £10,000+

scalable capital reviewIf you’re looking to invest a small amount of money into your chosen UK robo advisor, Scalable Capital won’t be for you. This is because the provider requires a minimum investment of £10,000. But, if you’re looking to inject a larger amount of capital, this platform might be for you.

By opting for Scalable Capital, you will be able to gain exposure to a vastly diversified and broad range of markets. In fact, your basket could contain investment options from over 90 different countries. All represented by ETFs, this includes everything from shares, government and corporate bonds, real estate, commodities, and cash.

A large number of ETFs utilized by the team at Scalable Capital are backed by Vanguard and iShares. As such, you will benefit from providers that in most cases – offer very competitive maintenance fees. While we are on the subject of fees, you will pay 0.75% annually for as long as you keep your Scalable Capital account open.

You will also need to pay an average ETF cost of 0.16% – taking your total annual cost to 0.91%. This can be slightly higher or lower depending on the portfolio that is built for you. Either way, this is actually more expensive than all of the other UK robo advisors we have discussed thus far. As such, you are essentially paying a premium to access a broader set of global markets.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

0.75% 0.16% £10,000


  • Best suited for those looking to invest large amounts
  • Access thousands of assets from over 90 countries
  • 100% passive investment process
  • Invest online or via the mobile app
  • Heavily regulated
  • Great for those with a better understanding of the financial markets


  • Average annual cost of 0.91%
  • Minimum investment £10,000

Your capital is at risk

7. eVestor – Low Fee UK Robo Advisor With £1 Minimum Investment

evestor reviewIf you’re looking for a straightforward UK robo advisor with lower fees and account minimums  – you might want to consider the merits of eVestor. This user-friendly robo advisor platform allows you to open an account by making a deposit of just £1. This is significantly lower than the previously discussed Scalable Capital – which requires at least £10,000.

In addition to this, eVestor allows you to invest in a super low-cost environment. For example, you will pay an annual fee of just £4.90 for every £1,000 that you invest. This is well worth the money when you consider that the passive nature of the eVestor robo advisor. In total, there are three portfolios to choose from at this platform – low, medium, and high risk.

All three portfolios have finished the year in the green since the platform was launched in 2015 – apart from 2018 which resulted in a small loss. This loss ranged from 0.58% to 3.12% – depending on the plan. However, profits in the other four years have more than made up for this. For example, the high-risk plan netted 21.99% in 2019 and 11.16% in 2017. It also made a huge 28.25% in 2016 – making the 3.12% loss of 2018 look somewhat minute.

If you’re more of a low-risk investor, the returns have also been remarkable at eVestor. This includes a 17.8% return in 2016 and 11.57% in 2019. In terms of where your money will go, eVestor focuses on four main asset classes – bonds, shares, property, and cash. All of these assets are accessed via funds – which is industry-standard in the UK robo advisor space. What we also like about eVestor is that there is no exit fee – meaning that you can take your cash out whenever you like without being penalized.

With that said, it remains to be seen why a suggested withdrawal timeframe of 10 working days is given – with the added footnote of “however we can’t guarantee a timeframe”. In terms of funding your account, the only option is to set up a direct debit. If you like the sound of eVestor, there is also a mobile app. You can download this free of charge from the Google Play and Apple stores.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

0.49% 0.15% £1


  • Pay an average of £4.90 for every £1,000 invested
  • Minimum investment of just £1
  • No deposit or early exit fees
  • Withdraw your cash at any time
  • Choose from 3 risk-based portfolios
  • Great returns since the platform was launched in 2015
  • Mobile app on iOS and Android devices


  • Suggested withdrawal timeframe of 10 working days
  • Only accepts direct debit

Your capital is at risk

8. Wealthsimple – Popular Robo Advisor Platform With Automated Dividend Reinvesting

Wealthsimple reviewBased in Canada, Wealthsimple is one of the biggest robo advisor investment platforms globally. The platform now has over £3 billion under management and 175,000 investors to boot. Wealthsimple has since opened its doors to UK investors – with an FCA license and FSCS partnership ensuring that your cash is safe and sound. Wealthsimple is popular with UK investors for a number of reasons.

First and foremost, its robo advisor offering gives you heaps of portfolios to choose from. As always, this is based on the risk vs reward ratio that you wish to deploy. Some of the markets that you might have added to your portfolio include global company bonds, emerging market government bonds, UK stocks, North American stocks, European stocks, Asian stocks, and emerging markets stocks. The specific weighting will, of course, depend on which risk level you opt for.

Either way, Wealthsimple is a user-friendly UK robo advisor platform so it’s ideal for newbies. Plus, getting started rarely takes more than a few minutes and you can complete the account application online or via your mobile phone. When it comes to pricing, this depends on which plan you sign up for. With that said, unless you are planning to invest more than £100,000 – you will be placed onto the basic account. This comes with a fixed annual fee of 0.7% – plus an average fund charge of 0.2%.

There is no minimum balance at Wealthsimple, and you can fund your account with a UK debit card or bank transfer. There are no fees to deposit or withdraw funds. A core feature that we really like at Wealthsimple is its dividend reinvestment policy. By switching this on, all stock and ETF dividends will be automatically reinjecting into your portfolio. This allows you to grow your money faster via compound interest.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

0.70% 0.20% None


  • Trusted name in the robo advisor space
  • No minimum investment
  • No deposit or withdrawal fees
  • Heaps of risk levels to choose from
  • Dividend reinvestment feature
  • Regulated by the FCA and partnered with the FSCS
  • Suitable for all experience levels


  • The average annual fee of 0.9% is slightly on the high side

Your capital is at risk

9. Vanguard Digital Advisor – Ultra-low Cost Robo Advisor

Vanguard Logo Vanguard, the original low-cost fund provider, recently jumped into robo advising. If you’re already a fan of Vanguard funds, you’ll love the Vanguard Digital Advisor service.

That’s because the Vanguard Digital Advisor invests your money in Vanguard’s funds. You’ll answer some questions so Vanguard can gauge your risk tolerance, and then the software will suggest a balance between 4 funds: the Total Stock Market ETF (VTI), the Total International Stock ETF (VXUS), the Total Bond Market ETF (BND), and the Total International Bond Market ETF (BNDX). These funds have an average investment expense ratio of just 0.05%.

You’ll need at least $3,000 to get started with Vanguard Digital Advisor and the platform is only available in the US right now. That said, the service charges an annual management fee of only 0.15% – making it one of the most affordable options in our list of robo advisors. There are also no deposit or withdrawal fees to worry about.

This platform also comes with a few additional planning tools to help you manage your investments. For example, you can track whether you’re making good progress towards your retirement goals through the retirement planning feature, or make a plan to eliminate debt. If you want a full picture of your finances, Vanguard’s platfo is quite nice.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

0.15% 0.05% $3,000


  • Pioneer of low-cost funds
  • No deposit or withdrawal fees
  • ETFs have an average cost of just 0.05%
  • Very low account management fee
  • Invest in both stocks and bonds
  • Additional financial tools to help you manage your money


  • Bond funds yield lower than average returns
  • Only available in the US

Your capital is at risk

10. Morgan Stanley – Best Robo Advisor Platform for Emerging Investment Themes

Morgan Stanley LogoMorgan Stanley is one of the best robo advisors in the UK for investors who want to capitalize on up-and-coming industries. That’s because the platform offers themed portfolios built around trends like ‘Climate Action,’ ‘Genomics & Bio-Medicine,’ and ‘Robotics + Data + AI.’ Instead of simply tracking the UK or US stock market, you can get access to the best ideas from Morgan Stanley analysts.

Of course, Morgan Stanley does offer standard portfolios that are grouped by risk tolerance. One of the things we like best about this platform is that you can spread your investment across multiple portfolios, enabling you to bet big on one theme while still getting exposure to the wider market.

The Morgan Stanley personal finance robo advisor also stands out for offering features like automated rebalancing and tax-loss harvesting. These tools help ensure that your portfolio is performing consistently over time and that you’re maximising your investment returns. You can see exactly what’s happening in your account at any time using the Morgan Stanley robo advisor app.

The one downside to this platform is that it can be pricey. Morgan Stanley charges a 0.30% management fee per month – not per year, like most other platforms on our list of robo advisors. In addition, the themed portfolios have relatively high fund fees.

Annual Account Fee

Average Annual Investment Cost

Minimum Deposit

0.30% 0.25% $5,000


  • Active investing around emerging market themes
  • Potential for above-average robo advisor performance
  • Invest in multiple portfolios for broad exposure
  • Automated rebalancing and tax-loss harvesting
  • No deposit or withdrawal fees


  • Only available in the US
  • Relatively high monthly management fees

Your capital is at risk.

What is a Robo Advisor?

So now that we have discussed the best robo advisor UK platforms currently offering their services  – we now need to explain how the investment process actually works. In a nutshell, robo advisors allow you to invest in a passive manner. This is because the underlying technology – which is typically backed by artificial intelligence, will determine which assets to invest in. In addition to this, the robo advisor will rebalance your portfolio for you.

This means that it will determine which shares to buy and sell – and when. Crucially, the vast majority of UK robo advisors take a risk-based approach to invest. That is to say, when you first open an account you will be asked a range of questions about your financial goals and appetite for risk. In doing so, the robo advisor technology will build a portfolio based on your answers.

what are robo advisors?

In terms of what you will be investing in, most of the best robo advisor UK platforms stick with ETFs and index funds. This means that each individual fund will contain dozens, hundreds, or in some cases – thousands of assets. This can include shares, bonds, government securities, or cold-hold cash.

The specific weighting of your portfolio  – alongside the markets and economies that it targets, will depend on your risk profile. Either way, once you make an investment into your chosen UK robo advisor, you won’t need to lift a finger. As such, the process is ideal if you want to invest but you don’t have any experience – or you simply don’t have the time to research the markets yourself.

What Can You Invest in with a Robo Advisor?

The top robo advisors allow you to invest in a wide variety of assets. Let’s take a look at the different types of investment that are available at the best robo advisor UK platforms.


By far the most common investment that the best robo advisors UK use are ETFs (exchange-traded funds). These are essentially baskets of assets like stocks.

Robo-advisors put your money in ETFs because they’re professionally designed and managed by dedicated fund managers. They’re also relatively low-cost and give you exposure to a wide range of assets in a single trade. That helps to keep trading fees to a minimum, making it cheaper for you to open a robo advisor account.

It’s worth taking a close look not only at what ETFs a UK robo advisor will invest your money in, but also what’s in those funds. Many ETFs simply own all the stocks in a market index like the S&P 500. Others might own all the stocks in a specific market sector, and others might invest in different types of bonds. More recently, ETFs that invest in cryptocurrencies and forex have grown in popularity. However, none of the platforms in our list of robo advisors offer these because of their relatively high risk.


Most robo advisory services don’t invest in individual stocks. Stock trading adds costs in spreads and commissions, and your risk is higher when you’re only invested in a handful of companies.

However, if you want to trade individual stocks as part of your portfolio, you can do so with eToro. eToro’s copy portfolios feature allows you to mimic traders who buy and sell individual stocks. In addition, the broker allows you to use other funds in your account to buy over 2,000 individual stocks from the UK, US, and around the globe.


As we noted, many top robo advisors offer bond ETFs. Bonds are generally considered less risky than stocks, and they provide fixed income that can be reinvested into your portfolio. As you age, many robo advisors will automatically shift more of your money into bond ETFs to reduce your investment risk.

Robo Advisor Benefits

Still not sure whether robo advisors are the right investment mechanism for you? If so, below we discuss some of the main benefits of opting for a UK robo advisor platform.

Perfect for Newbies

Most investors in the UK will opt for a DIY trading account. This simply means that you will be required to pick which stocks to invest in – and when. While this does add a ‘thrill’ to the investment process, it does mean that you are 100% responsible for the assets you buy and sell.

Crucially, knowing which companies or bonds to invest in is a challenging process that requires years of prior experience. This includes a requirement to understand fundamental research – such as being able to interpret company earnings reports.

Taking all of this into account – robo advisors are a great option if you want to invest in the financial markets but you are a complete novice. This is because the robo advisor will make all investment decisions for you.

100% Passive

Once you invest money into a robo advisor, you can sit back and allow the technology to do its thing. As noted above, this is because the robo advisor makes all investment decisions on your behalf.

As such, the process is 100% passive. This alleviates the need to perform any research and ultimately – keep up to date with the financial markets. Instead, the underlying algorithm will buy and sell assets based on market conditions. In addition to this, we should note that by using a robo advisor, you do not need to worry about the emotional side of trading.

Nutmeg robo advisors

That is to say, the robo advisor will not make reckless investment decisions and does not suffer from fatigue! This means that it can analyze the markets on a 24/7 basis in a risk-averse manner.

Invest Based on Your Appetite for Risk

The main concept of UK robo advisor platforms is that you get to invest in markets that mirror your appetite for risk. This is crucial, as each portfolio will have its own risk vs reward ratio.

For example, if your tolerance for risk is super low, then your money will likely be invested in high-grade bonds and stocks – alongside government securities and cash.

At the other end of the spectrum, higher-risk portfolios will likely give you exposure to the emerging markets and low-cap stocks. Ultimately, the level of risk that you take is your decision to make.

Liquid Investment

In the vast majority of cases, top UK robo advisors will give you instant access to your cash. That is to say, as soon as you want to withdraw money out, there is rarely a lock-in period to meet. This can be beneficial if you need access to fast cash.

Drawbacks of Robo Advisors

While there are many benefits of investing in robo advisors, several drawbacks also need to be considered.

Limited Flexibility

One of the main disadvantages of using UK investment robo advisors is that you are afforded little in the way of flexibility. This is because the robo advisor will determine which assets to invest in on your behalf.

As such, you won’t be able to add individual stocks or bonds to your portfolio. This can be problematic if you have your eye on a particular investment. If this is the case, you will need to open an account with a share dealing platform that allows you to invest on a DIY basis.

More Costly Than Funds

On the one hand, when you invest in a robo advisor – it’s all-but-certain that your portfolio will be packed to the rafters with ETFs and index funds. While this isn’t an issuer per-say, we should note that the costs to access these funds are higher when you invest via a robo advisor. In fact, you’ll often pay in the region of 0.75% above the respective fee that the ETF provider charges.

If, for example, you were to invest in ETFs at eToro – you wouldn’t pay any dealing fees at all. On the other hand, it is important to remember that UK robo advisors will rebalance your portfolio automatically. This isn’t a privilege you will get when investing in an ETF or index fund yourself.

No Guarantee That You Will Make Money

As is the case with any investment vehicle, there is no guarantee that you will make money by investing in a UK robo advisor. On the contrary, there is every chance that you could get back less than you initially invested.

In particular, you will be entrusted your money with an algorithm that will be making investment decisions for you. Even if the algorithm has a proven track record, past performance is never a 100% indicator of future results.

How Much Money Can You Make with a Robo Advisor?

The amount of money you can make with a robo advisor app varies widely. Every portfolio has a different performance and robo advisor performance is highly dependent on market conditions.

That said, we can look at how the Nutmeg robo advisor has performed recently to offer an idea of how much money you stand to make. Over the past 7 years, the platform’s medium risk tolerance portfolio has returned 43.7% – which corresponds to an average annual return of 6.25%. Keep in mind that you would have had to pay around 0.91% in fees per year, so your effective annual return would have been closer to 5.34%.

That performance isn’t bad for a robo advisor, but it hasn’t matched up to the UK stock market. The FTSE 100 has an annual average return of 7.4% over the past 10 years. So, you give up some potential returns in exchange for having your portfolio managed automatically and for keeping your risk down if the market drops.

Other robo advisors have done better. For example, many of the leading traders you can copy on eToro have one-year performances of 60% or better. That’s significantly higher than the FTSE 100’s one-year performance of 17.6%. Of course, these portfolios take on more risk – so you could lose more money in the event that the market falls.

Can Robo Advisors Beat the Market?

In general, even the best UK robo advisors don’t beat the market very often. That’s because robo advisors don’t often pick individual stocks to try to beat the market. Instead, their aim is to give you broad, diversified exposure to the UK and global markets. So, most robo-advisors are trying to match market returns.

That said, you may see an uptick in robo advisor performance during years when the market is down. That’s because robo advisors try to limit your downside risk by investing in safe-haven assets like bonds. In many cases, robo advisor portfolios will fall less than the broader markets during pullbacks.

One notable exception to these guidelines is eToro. With eToro’s copy portfolios, you are mimicking individual traders’ portfolios rather than investing in a portfolio designed for caution. Many of the traders available for copying on eToro explicitly aim to beat the market, and many have track records of doing so. While past performance is no guarantee of success, you may be able to beat the market when investing in eToro copy portfolios.eToro copy

Robo Advisor Fees Comparison

Before signing up for the best robo advisor UK, it is imperative that you have a firm understanding of what fees you will pay. Before reviewing our robo advisor comparison table, let’s briefly explain the main fees that you will come across when investing in a UK robo advisor.

  • Platform Fee: This is the fee charged by your chosen robo advisor to access its platform. This will almost always be expressed as an annual percentage fee and charged against the amount you invest. For example, if you were to invest £1,000 and the robo advisor charges 0.70%, you’d pay £7 per year.
  • Fund Fee: This is the fee that the respective ETF or index fund provider charges. This is subsequently passed on to your – the investor. The specific fee can vary wildly sending on the fund, albeit, it rarely exceeds 0.5% annually.

Below you will find a robo advisor comparison table that shows the fees charged by the best robo advisor UK platforms.

Robo Advisor UK Platform Fee From Fund Fee Minimum Deposit
eToro 0% 0% $5,000 for CopyPortfolios
Nutmeg 0.75% Built into platform fee £5,000 lump sum or £500 + direct debit
MoneyFarm 0.75% Built into platform fee
£5,000 lump sum or £1,500 + direct debit
Wealthify 0.60% 0.22% (average) £0
Moneybox 0.45% + £1 per month 0.12% – 0.30% £1
Scalable Capital 0.75% 0.16% (average) £10,000
eVestor 0.49% (average) Built into platform fee £1
Wealthsimple 0.70% 0.20% (average) £0
Vanguard Digital Advisor 0.15% 0.05% (average) $3,000
Morgan Stanley 0.30% 0.25% (average) $5,000


As always, fees can change at the drop of a hat – so always check for yourself before opening an account.

What is the Cheapest Robo Advisor in the UK?

When it comes to picking the cheapest robo advisor in the UK, there’s a simple answer: eToro. You can see it in our robo advisor comparison table above – eToro is the only robo advisor app that doesn’t charge an annual platform fee. If you’re investing thousands of pounds, that can save you a significant amount of money each year.

On top of that, eToro doesn’t charge commissions for stock or ETF investing. So, if you copy a portfolio that primarily invests in stocks or ETFs, you won’t face any commissions. eToro does charge spreads, but so do most other robo advisors. These are typically small and won’t amount to nearly as much as platform fees.

How to Choose the Best UK Robo Advisor for You

Although we have already sourced the best UK robo advisors available in the market, this isn’t to say that our chosen providers are right for you. As such, there might come a time where you need to perform some independent research before picking a platform to sign up with.

With this in mind, below we have listed a range of important metrics that need to be considered before you sign up.

FCA and FSCS Protections

fscs ukYour first port of call should be to check that your chosen platform holds the required regulatory to offer robo advisor services in the UK. At a minimum, this should include a fully-fledged license with the Financial Conduct Authority (FCA).

In addition to this, you should only use a provider that is partnered with the Financial Services Compensation Scheme (FSCS).

For those unaware, this protected some, or all, of your capital if the platform went bust. This is capped at £85,000 in cash balances and £50,000 on your investments.

Minimum Investment

It goes without saying that you need to ensure the minimum investment amount falls within your personal budget. As we have uncovered in our list of top robo advisors, this can vary quite wildly.

For example, the likes of Wealthsimple and MoneyFarm have no minimum deposit in place at all – which is great if you want to start off with low stakes. At the other end of the spectrum, Scalable Capital requires a minimum deposit of £10,000.


Fees are also an important component that you need to assess before choosing the best robo advisor UK. As we covered above, this is typically split into platform fees and fund fees. Some providers will build both fees into a single percentage rate.

All in all, you’ll likely find that the best robo advisors charged in the region of 0.75% per year. While most providers do not charge anything to deposit or withdraw funds, it’s best to check this just in case.

User Experience

If you are turning to robo advisors because you want to invest in the financial markets but you have little to no experience, then you will want to make sure that the platform is suited for newbies.

In other words, you’ll want the process of signing up, depositing funds, and choosing a portfolio to be a seamless one. With the exception of Scalable Capital, all of the UK robo advisors listed on this page offer an all-round user-friendly service.

Accessible Markets

You do, of course, also need to assess where the robo advisor is going to place your money. As we have discussed throughout the guide, the standard procedure is to invest purely in funds.

With that said, while some platforms give you access to thousands of markets, some are much more limited. For example, with eToro you can invest in the stock market, ETFs or commodities.

Past Performance

As we also say, past performance is no guarantee of future results. However, past performance is still an important metric to look at before making an investment. This is especially the case when picking a robo advisor platform and a suitable portfolio for your attitude to risk. In an ideal world, you’ll want to pick a robo advisor that has a consistent track record of making gains for at least three years.

Can You Trust a Robo Advisor?

The best robo advisors UK are considered very trustworthy. Nearly all of the top robo advisors keep your funds in a segregated account with a regulated brokerage or bank. Robo-advisors that are also brokers, like eToro, are directly regulated by the Financial Conduct Authority. In many cases, the robo advisor doesn’t even have permission to withdraw your funds – it only has the authority to change what you’re invested in, not to move money between accounts.

On top of that, many of the best robo advisors UK are backed by the Financial Services Compensation Scheme (FSCS). This insures your account for up to £85,000 in the event that the platform runs into financial trouble or goes out of business.

The Verdict

In summary, robo advisors are great if you want to grow your money over time, but you don’t quite know how the financial markets work. Additionally, they are also suitable if you want to invest on a passive basis. Either way, there are many UK robo advisors active in the space – so competition is getting fierce between providers.

With that said, we would argue that eToro is by far the best robo advisor UK 2021. With more than 12 million customers – the platform offers a great combination of low fees and diversified markets. Simply click the link below to get started!

eToro – Best Robo Advisor UK With No Management Fees


Your capital is at risk.

Frequently Asked Questions on UK Robo Advisors

Is Nutmeg available in the US?

Can you combine a UK robo advisor with an ISA?

Do robo advisor algorithms offer wealth management and financial advice?

How much does a robo advisor investment service cost in the UK?

What is the best robo advisor UK?

Are UK robo advisors regulated?

Is my money safe with a robo advisor?

Are robo advisors worth it?

Is Wealthfront available in the UK?

Are robo advisors the same as financial advisors?

Is Betterment available in the UK?

About Kane Pepi PRO INVESTOR

Kane Pepi is a British researcher and writer that specializes in finance, financial crime, and blockchain technology. Now based in Malta, Kane writes for a number of platforms in the online domain. In particular, Kane is skilled at explaining complex financial subjects in a user-friendly manner. Academically, Kane holds a Bachelor’s Degree in Finance, a Master’s Degree in Financial Crime, and he is currently engaged in a Doctorate Degree researching the money laundering threats of the blockchain economy. Kane is also behind peer-reviewed publications - which includes an in-depth study into the relationship between money laundering and UK bookmakers. You will also find Kane’s material at websites such as MoneyCheck, the Motley Fool, InsideBitcoins, Blockonomi, Learnbonds, and the Malta Association of Compliance Officers.

Read next