How to Buy Shell Shares Online in the UK

Royal Dutch Shell is the largest energy company in the world and one of the top 10 highest-grossing companies in the world in any industry. This oil producer has long been a darling of investors, but it’s been hit hard in the past year by an oil surplus and dramatically declining energy demand.

For UK investors, the drop in Shell’s share price could be an opportunity. This company has traditionally paid out a significant dividend, and even after a recent cut its still payout out a solid yield to investors.

If you’re considering investing in Shell, this guide is for you. We’ll show you how to buy Shell shares online in the UK and highlight two of the top brokers you can use for the job. We’ll also take a closer look at Shell’s prospects for the future to help you decide whether it’s a smart investment right now.

Step 1: Find a UK Broker That Offers Shell Shares

Shell is headquartered in the Netherlands but incorporated in the UK, and it trades on the London Stock Exchange. That means that most online UK stock brokers offer trading on Shell shares without requiring you to jump through any hoops.

Of course, it’s still important to get the right broker for trading. Your share broker will control everything from how much it costs to trade to what tools and charting software you’ll have available for research.

To make your choice easier, let’s take a look at two of our top recommended online brokers in the UK: eToro and IG.

1. eToro – Commission-free Share Trading with a Social Network

eToro is one of the top stock and CFD brokers in the UK. With this broker, you can buy shares and trade share CFDs for more than 800 companies around the world. That includes companies on the London and New York Stock Exchanges, plus shares that trade in Tokyo, Hong Kong, Johannesburg, and throughout Europe, so you can trade most of the best shares. On top of that, eToro makes it easy to diversify your holdings with access to more than 450 ETFs.

What really sets eToro apart from the pack is that all trading is 100% commission-free. The only charge you pay for trading is the spread, which is typically just a fraction of a percent for stock CFDs. That makes this an extremely cost-effective broker, regardless of whether you’re day trading Shell shares or investing for the long run.

We also appreciate that eToro puts a massive social trading network at your fingertips. With thisf broker’s platform, you can interact with other share investors, gauge sentiment around specific companies, and ask questions. eToro also offers copy trading to help you put your portfolio on autopilot. eToro’s charting software isn’t the most in-depth offering we’ve seen, but it has more than enough built-in indicators for most intermediate traders.

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67% of retail investor accounts lose money when trading CFDs with this provider.

2. IG – Spread Betting, CFDs, and Share Dealing for 16,000 Shares

IG is one of the most well-established brokers in the UK, with a history dating all the way back to the 1970s. This broker offers unparalleled access to the global share market. With IG, you can trade more than 16,000 global shares through share dealing, CFD trading, or spread betting accounts. On top of that, IG offers access to investment trusts, ETFs, mutual funds, forex, indices, and commodities. It’s easy to build a diversified, robust portfolio with this online broker.

The only catch is that trading with IG isn’t fully commission-free. Buying shares of UK stocks like Shell outright costs £3 per trade. For CFD trading, IG doesn’t charge any spreads, but you will face a commission of £10 per trade. These charges can add up over time, so we recommend IG most highly for long-term investors who don’t place a large number of trades.

Costs aside, IG offers one of the most powerful trading platforms available from any UK broker. You get access to ProRealTime, a comprehensive charting and analysis software that enables you to create fully custom strategies and backtest them to boost performance. You also get access to one of the best trading apps we’ve seen and trading signals to help you stay on top of the market. For advanced traders, IG even offers the possibility of automating a custom trading strategy.

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Step 2: Research Shell Shares

Shell has long been a favourite dividend stock among investors. But before you dive into buying shares of this oil giant, it’s important to closely look at where it has been in the past and where it is going in the future. A lot about Shell’s economic prospects have changed in the past year, so it’s critical that you approach Shell shares with caution and a clear strategy.

Shell Share Price History

Royal Dutch Shell PLC, colloquially known as Shell, was formed in 1907 when the Netherlands’ Royal Dutch Petroleum Company and the UK’s Shell Transport and Trading Company combined. Uniquely, the merger wasn’t total until 2005 – for nearly 100 years, the UK and Dutch businesses were maintained as separate legal entities in their respective countries but operated as a single-unit partnership.

Today, the fully unified company is headquartered in the Netherlands but is incorporated in the UK. It trades on the London Stock Exchange, with secondary listings on the Euronext Amsterdam exchange and the New York Stock Exchange. Shell is a constituent of the FTSE 100 index and, as of 2019, was the ninth-largest company in the world by revenue.

Shell has a long and sordid history, as do many of its rival oil and gas behemoths. The company was linked to a war in Oman in the 1950s, has faced human rights violations for its treatment of indigenous peoples in Africa, and has caught the ire of environmental groups for its focus on drilling in the Arctic. While Shell has not suffered a catastrophic oil spill like some of its rivals (including BP and Exxon), the US’s Bureau of Ocean Energy Management has singled out the company as likely to cause a massive oil spill in the Arctic within the next several decades.

Shell, along with other oil companies, has enjoyed massive growth over the past 15 years thanks to the development of hydraulic fracturing and horizontal drilling technology. The company has not only increased its oil output several-fold, but also became the world’s largest producer of liquefied natural gas after a 2016 acquisition of gas producer BG Group. That acquisition came in the midst of a short-lived downturn in oil prices, which brought the Shell share price from a high of £2,450 to a low of £1,350.

Shell’s share price started 2020 at around £2,300, but the coronavirus pandemic combined with a global price war over oil led by Saudi Arabia wreaked havoc on the company’s finances. At one point, analysts estimated that global oil reservoirs were within days of filling up and the price of oil futures contracts in the US turned negative. The Shell share price reached a pandemic low of just £970 in mid-March.

To make matters worse, Shell announced a massive 66% dividend cut in late April 2020. This came after more than 75 years of steady dividend growth and caused the stock price to dive an additional 10%. Today, Shell’s price is sitting around £1,175 per share.

Shell Dividend Information

For decades, Shell was considered one of the best dividend stocks in the world. The company hadn’t cut its dividend since the end of World War II and had made good progress in growing it over time. The dividend yield was almost always over 6% and reached levels as high as 10% per share during the dip in oil prices in 2016.

That all changed in 2020. After a worst-case scenario for oil prices – a global economic shutdown paired with a price war over oil – Shell would have paid out a 16% dividend yield had it not made cuts. Worse, it was almost certain that the company would have had to take on debt to make the full payout to investors. Rather than allow that to happen, Shell slashed its dividend by 66%.

The dividend yield now sits at around 4%. That’s still a respectable dividend yield, but investors remain wary – rightly so – that the dividend won’t be cut again. Shell lost more than £2 billion in profits in the first quarter of 2020, and the company’s leadership is clear-eyed about the fact that oil prices are unlikely to rise enough in the next few years to keep the dividend safe.

Should I Buy Shell Shares?

Things aren’t looking good for Shell’s share price. The company – and most analysts – don’t expect oil prices to rebound to above $55 per barrel (the average 2019 price) until at least 2022. If global tourism and the aviation industry don’t bounce back quickly, oil prices could remain suppressed for even longer. Natural gas prices are in the gutter, too, so Shell isn’t getting much help from its diversified energy portfolio.

On the whole, UK investors should be wary of Shell shares. The company is almost certain to have a rough couple of years at the very least. Another cut to the dividend, while not imminent, could drop the share price even lower than it is now. It’s not clear whether Shell has hit a durable bottom or whether it has further to fall.

The Bulls’ Case for Shell

With that in mind, there are some reasons to be optimistic about Shell’s prospects for the long-term.

First, Shell has taken dramatic actions to cut costs. The dividend cut and a reduction in its share buyback program could save the company more than £20 billion this year alone. Given that Shell could save nearly as much by cutting its dividend entirely, analysts aren’t worried about Shell making it through to the other side of the crisis at this point. If anything, it might be a less bloated company when it emerges.

The most promising thing about this is that by saving all this money, Shell has potentially dropped its break-even oil price from $51 per barrel to $31 per barrel. Brent crude prices have already rebounded to $45 per barrel, so Shell should bring in a respectable amount of profit for the remainder of the year.

Another bright spot is that Shell still offers a 4% dividend yield. For risk-tolerant investors who are willing to invest in stocks of Shell right now, that’s an attractive return. It’s important to remember, though, that the shoe could drop at any time if oil prices drop again. If Shell cuts its dividend, not only does that yield disappear – the stock price is likely to tumble with it.

Overall, Shell is a risky but reasonable investment right now. Investors should be well-aware that Shell is likely to have a bumpy recovery. That said, the company’s strong reaction to the crisis has positioned it well to continue to turn a profit. Investors with a stomach of steel may be able to find solid long-term gains from Shell shares.

Step 3: Open an Account and Deposit Funds

Think Shell shares are right for you? In order to buy Shell shares, you’ll need to open a brokerage account with a broker that offers stock trading on the London Stock Exchange. We’ll walk you through the process with eToro, which offers 0% commission CFD trading and a vibrant social trading network.

Opening a new account at eToro is fast and easy. Just navigate to the broker’s website and click ‘Join Now’ to get started. You’ll be taken to a sign up form where you can create a new username and password, as well as fill out personal details like your name, birthdate, email, and address.

You will also be asked to verify your identity. eToro requires this in order to comply with government regulations. You can verify your identity online by uploading a copy of your passport or driver’s license and a copy of a recent bank statement or utility bill. If you’re short on time, you can skip verification for now. Just note that you won’t be able to withdraw money from your account until you verify your account.

The next step is to fund your trading account. eToro supports several popular payment methods, including:

• Debit card
• Credit card
• UK bank transfer
• Wire transfer (extra fees apply)
• PayPal
• Neteller
• Skrill

Note that eToro requires a minimum deposit of £140 to get started. Funds deposited by debit, credit, or e-wallet are available for trading immediately.

Step 4: Buy Shell Shares

Now you’re ready to buy Shell shares on eToro. Enter ‘Shell’ in the search box at the top of the window, and click on ‘RSDB.L’ when it appears. (The other Shell that trades on eToro, ‘RDS.B’, is intended for US traders.) From the Shell company page, click on ‘Trade’ to open a new order form.

You’ll use the order form to tell eToro how much you want to invest in Shell shares. You can choose any amount greater than £40 – eToro enables you to buy fractional shares, so you don’t need to invest hundreds for a whole share of Shell stock.

You can also choose how you want to manage risk. Enter a stop loss or take profit level for your trade, or choose whether to apply leverage up to 5:1. Investors should be cautious about trading with leverage, since it increases your risk and comes with additional trading fees.

When your order is ready, click ‘Trade’ to buy Shell shares.

The Verdict

Shell is in the midst of one of its most damaging crises in decades. The global economic shutdown and oil price war crippled the price of oil, forcing Shell to slash a dividend that had held strong for fully 75 years. The stock is down more than 40% for the year.

That said, there are reasons for risk-tolerant investors to see Shell as a bargain right now. The company’s cost saving measures, combined with a rebound in the price of oil, mean that it will remain profitable and should have no problem making it through the crisis. In addition, the company still offers a 4% dividend yield. At least for now, the dividend appears to be safe from further cuts. In any case, it is important to approach Shell shares with caution.

Ready to buy Shell shares? Start investing today with a commission-free trading account at eToro. Just click the link below to get started!

eToro – Buy Shell Shares With Zero Commission

67% of retail investor accounts lose money when trading CFDs with this provider.

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