Home How to Buy Sportradar Shares UK
Alan Draper
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It’s always a good idea to be on the lookout for the next up-and-coming stock trading opportunity. For many UK traders, that new opportunity might be the sports data company Sportradar.

Endorsed by Michael Jordan and known financial investors, Sportradar recently expanded with an IPO and is now listed on the NASDAQ. While its shares aren’t available in the UK just yet, they might soon be. It’s a good idea to prepare for Sportradar trading ASAP.

To that end, let’s break down how you can buy Sportradar shares in the UK on the nation’s best stock trading platform: eToro!

How to Buy Sportradar Shares – Quick Steps

If you want to get in on what very might well be the ground floor of the next big stock opportunity, you can use eToro to make your initial purchases. Not only is eToro one of the few platforms that let you trade Sportradar shares, but it also charges low fees and it’s very easy to set up an account. Follow the four steps below and you’ll be able to trade in all kinds of stocks (and more!) using eToro.

  1. Open an account with eToro – Just head over to the eToro and click “Join Now”. You’ll need to provide a username and password and a valid email address.
  2. Verify your account – Upload proof of your ID, such as a copy of your driver’s license or passport, and a proof of address to verify your account.
  3. Deposit funds – Next, deposit at least $50 (all eToro trades are in USD) using a bank account, e-wallet, or credit or debit card.
  4. Buy Sportradar shares – All you have to do is search for the ticker symbol of the company or stock you want to trade, click “Trade”, then enter the amount you want to invest!

Step 1 – Choose a Stock Broker

etoro stock brokerBefore you can start trading Sportradar stock or any other stocks, you’ll need to create an account with a stock broker. In a nutshell, a broker is a middleman for financial markets that facilitate or puts through trades by connecting buyers and sellers.

However, not all brokers are made equal. Some are certainly better than others, and you’ll want to pick a stock broker platform that has low fees and that allows you to trade safely. For our money, we recommend eToro: arguably the best overall stock broker for UK residents.

Why? Although eToro only launched in 2007, it has since grown to include over 20 million users around the world. All eToro users regardless of their nation of origin are protected thanks to regulations from organizations like the FCA and ASIC. This ensures that your personal data and your funds are well-protected at all times.

etoro buy shares

Additionally, eToro is excellent when it comes to fees. It charges 0% commission fees when you buy shares using the platform, so it’s very cost-effective and budget-friendly. Plus, you can make investments of as low as $50 per trade since you can buy and sell fractional shares on eToro. You don’t have to purchase whole shares of a company if they are too pricey for your wallet.

Even aside from those aspects, eToro is also beneficial since it doesn’t charge any monthly account fees or deposit fees. Your monthly minimum threshold is just $50; that’s all you need to start trading the best shares on eToro.

Even better, you can fund your account using a variety of deposit methods, including bank transfers, PayPal transfers, and credit or debit card transfers.

eToro’s platform is similarly user-friendly, and it doubles as a mobile trading platform. You can access your account no matter where you are and you’ll be able to browse, buy, and sell stocks in just a couple of clicks. Two-factor authentication, analysis features, and copy trading – an eToro-specific benefit – are just a few of the other advantages you’ll get from trying eToro out yourself.


  • 0% commission fees for trading shares
  • No duty stamp tax for UK shares
  • No deposit or monthly fees
  • Fully regulated by the FCA
  • Low minimum deposit of $50
  • Very wide selection of shares, commodities, ETFs, currencies, and more


  • There are inactivity and withdrawal fees

67% of retail investor accounts lose money when trading CFDs with this provider. 

Step 2 – Research Sportradar Shares

After making an account with eToro or any other stockbroker, your next step is to actually research Sportradar shares. After all, you don’t want to invest a new company like this without fully understanding whether its shares will rise in value in the future!

What is Sportradar?

Sportradar is a multinational corporation founded in 2001. To date, it has 35 offices spread throughout 19 countries, including the US, Australia, Singapore, the UK, and more.

What does it do? It collects and analyzes sports data and then uses that data to provide services to sports federations, media companies, sportsbook operators, and more. Whenever you hear about a sportsbook forming its odds with “official” data, odds are that those numbers came from an organization like Sportradar.

Luckily for Sportradar, sports betting has only become more popular as countries like the US and Canada have legalized sports wagering. Over time, Sportradar has undergone many mergers and acquisitions and now has key partnerships with NASCAR, the NFL, the NBA, and other major sports federations.

Even beyond that, it has attracted many notable investors, like Mark Cuban and Michael Jordan of the NBA himself.

Sportradar IPO

More importantly, Sportradar launched an IPO or initial public offering on the NASDAQ just last week. While it originally planned a merger with a special purpose acquisition company, that deal fell through, which is great news for you!

But that’s not all. Sportradar recently announced a partnership with FanDuel Group: a major sportsbook and gaming entertainment operator. This partnership should last until 2028, ensuring that Sportradar will be a major force in sports betting for at least the next decade.

Sportradar Stock Price

Upon its IPO on September 14, Sportradar was set at an initial stock price of $25.05 per share. This quickly rose to $27, then dipped down to $25.90. The stock price may have risen rapidly because Michael Jordan increased his investment in Sportradar stock shortly after its IPO.

It is likely going to fluctuate a bit over the next few weeks as its true price is discovered by people buying and selling the stock while analyzing the company’s performance after the IPO.

This is good news for any investors who want to invest in Sportradar before its price gets even higher. Given that each share is still in the $20 range, is very accessible even for budget-minded investors who may not have thousands of dollars to throw at the stock market at this time.

Sportradar Dividends

Unfortunately, there’s a downside to investing in Sportradar: the shares don’t provide dividends at this time. This isn’t altogether surprising given that Sportradar has just made its initial public offering and only recently entered the stock market.

In the future, it may decide to offer dividends to its investors. But this will likely be after some time has passed and it has become a more stable presence on the market.

Still, if you believe in Sportradar shares and think they will go far, it might be worthwhile to invest now while the stock price is so low. You could end up benefiting from dividends in the future!

Is Sportradar a Good Buy?

If you’re considering making some trades on the UK market, you might wonder whether it’s a good idea to buy Sportradar shares. Remember that any investment on the stock market is essentially a bet; you are wagering that the price of your asset will go up and that you’ll be able to sell your shares for a greater price or collect dividends in the future.

In our eyes, Sportradar is a well-established sports data company and sports betting – its chief industry – is only becoming more popular with time. Given that, it’s more than possible that Sportradar’s shares will become more valuable in the near future. We think that at least a moderate position in Sportradar is a smart investing strategy for many UK stock investors.

But it’s ultimately up to you whether Sportradar stock is a good purchase for your portfolio. Consider your risk tolerance level, your budget, and whether you want to risk your money on a currently untested stock market asset.

Step 4 – Buy Sportradar

Not sure how to actually make this happen? Let us walk you through the step-by-step process of buying Sportradar shares or any other share on eToro.

Make an Account

First, you’ll need to make an eToro account. You can do this by simply visiting eToro’s website and clicking “Join Now”.

All you have to do is enter a valid email address and choose a username and password to make an account. Getting started with eToro is quick and easy and it doesn’t cost anything.
Get started with eToro

Verify Your Account

Your next move is to verify your account so that you adhere to the regulations set by the FCA and ASIC. This also only takes a couple of minutes. Click on “Complete Profile” on the account dashboard after making your account, then upload proof of your ID and address. These include either a copy of your driver’s license or passport and a copy of a utility bill or bank statement, respectively.

Verification of these documents will only take a few minutes.

Make a Deposit

Remember that eToro requires all new users to make a minimum deposit of $50. You can make that deposit using:

  • Credit or debit cards
  • Bank transfers
  • E-wallet transfers using PayPal, Neteller, Skrill, Klarna, Trustly

eToro - how to make a deposit

Buy Shares

After making your initial $50 deposit, you can invest in any stock you choose! Just type the name or ticker symbol for the stock you want to invest in using the search bar at the top of the eToro screen. Click “Trade” once you find the stock you want to invest in.

An order box will pop up. You can enter how much you want to invest with and even utilize leverage. Click “Open Trade” once you’re satisfied with the trade’s conditions.

Congratulations! You’ve now started investing with eToro, all without paying any commission fees!

Buying shares with eToro

Sportradar Shares: Buy or Sell?

So, are Sportradar shares a buy or sell opportunity? As we have discussed, sports betting is more popular than ever and is likely going to become even more popular over the next few years. Since sportsbook operators require companies like Sportradar to offer official, player-friendly odds, Sportradar’s business model is booming and they are likely going to increase in value in the near future.

Additionally, major investors like Mark Cuban and sports stars like Michael Jordan have announced their support for Sportradar. This is sure to drum up a lot of popular support, further increasing the stock price.

In our opinion, Sportradar stock is more of a “buy” opportunity than a sellable asset at the moment. It might be wise to invest Sportradar ASAP, or as soon as eToro offers the stock on its market.


All in all, you can – and probably should! – buy Sportradar shares with eToro, the best stock trading platform for investors in the UK. eToro allows you to make an investment starting today with a minimum $50 deposit and doesn’t charge any commission fees.

Plus, you can copy the trades of other successful investors, buy and sell assets for over 800 other companies, and more. Given that Sportradar’s stock market success is just beginning, there’s no better time to invest in this up-and-coming company.

eToro – Buy Stocks with Zero Commission

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67% of retail investor accounts lose money when trading CFDs with this provider. 


What is Sportradar?

When did Sportradar go public?

How much do Sportradar shares cost?

Is Sportradar a good investment?

Alan Draper

Alan Draper

Alan is the Chief Editor of the Buyshares sites and is responsible for ensuring all the content on our site is accurate, relevant and helpful. He is an experienced editor who has worked for several leading online publications. Alan is also a writer and is an expert on the stock market.